Libri Mundi's Scary Book Advertisements Create Spooky Shapes
Laura McQuarrie — October 31, 2014 — Marketing
References: librimundi & coloribus
In order to promote its assortment of horror literature for Halloween, these book advertisements from Libri Mundi turn the spines of books into scary characters.
The print ads feature the faces of a skull and a vampire that have been made up of vertical, horizontal and slanted books. Depending on which way the spine of the book has been oriented, the coloring of the Halloween icon is slightly different, forming eyes, teeth and noses. Since it's not always easy to communicate the kinds of scares that you can kind in a good book, these ads are a clever way to suggest the creepiness you'll get in-store. As well as making pretty creative print ads, replicating these shapes would make a fantastic storefront window display in a bookstore.
The print ads feature the faces of a skull and a vampire that have been made up of vertical, horizontal and slanted books. Depending on which way the spine of the book has been oriented, the coloring of the Halloween icon is slightly different, forming eyes, teeth and noses. Since it's not always easy to communicate the kinds of scares that you can kind in a good book, these ads are a clever way to suggest the creepiness you'll get in-store. As well as making pretty creative print ads, replicating these shapes would make a fantastic storefront window display in a bookstore.
Trend Themes
1. Interactive Print Advertising - Using book spines to create scary characters in print ads engages viewers and promotes interaction with the advertisement.
2. Visual Storytelling - Creating spooky shapes with book spines tells a story and captures the attention of potential readers, encouraging them to explore the horror literature genre.
3. Immersive Marketing - By utilizing creative and immersive print advertisements, businesses can create a memorable experience for customers, driving engagement and sales.
Industry Implications
1. Publishing - Book publishers can use interactive print advertising to promote their horror literature and attract new readers.
2. Retail - Bookstores can create eye-catching storefront window displays by replicating the scary shapes made from book spines, attracting customers and driving foot traffic.
3. Advertising - Advertising agencies can leverage interactive print advertisements to create engaging and memorable campaigns for their clients in various industries.
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