The New Bojangles Chicken Wings are Served with a Side of Ranch
Michael Hemsworth — August 20, 2024 — Lifestyle
References: bojangles & fastfoodpost
The new Bojangles Chicken Wings are being launched by the QSR brand just in time to coincide with the impending arrival of tailgating season to provide consumers with a delicious way to snack.
The chicken wings are characterized by their juicy, tender profile that's marinated in a secret blend of spices before being cooked to perfection and served in your choice of flavor. This includes Classic, BBQ and Creamy Buffalo, which each come served with a side of house-made ranch dressing for dipping. The wings are being launched in orders of 20, 40 and 60 pieces, and can be ordered on their own, as part of a combo or an add-on.
The new Bojangles Chicken Wings are arriving alongside a promotion that will provide customers with 20% off a five-piece wing combo when ordered through the brand's app.
Image Credit: Bojangles
The chicken wings are characterized by their juicy, tender profile that's marinated in a secret blend of spices before being cooked to perfection and served in your choice of flavor. This includes Classic, BBQ and Creamy Buffalo, which each come served with a side of house-made ranch dressing for dipping. The wings are being launched in orders of 20, 40 and 60 pieces, and can be ordered on their own, as part of a combo or an add-on.
The new Bojangles Chicken Wings are arriving alongside a promotion that will provide customers with 20% off a five-piece wing combo when ordered through the brand's app.
Image Credit: Bojangles
Trend Themes
1. Flavor-infused Chicken Wings - Chicken wings marinated in a secret blend of spices cater to the growing consumer demand for unique and flavorful fast food options.
2. Tailgating-themed Menu Items - Introducing seasonally themed food items like Bojangles' chicken wings taps into the communal and festive atmosphere of tailgating culture.
3. App-based Discounts - Offering app-exclusive discounts such as Bojangles' 20% off promotion leverages digital platforms to drive customer engagement and loyalty.
Industry Implications
1. Quick-service Restaurants (QSR) - The QSR industry benefits from introducing innovative, flavor-packed items like Bojangles' new chicken wings to attract diverse consumer palettes.
2. Food Delivery Services - The option to order large quantities of chicken wings makes this an ideal product for food delivery services targeting group events and parties.
3. Mobile App Development - Enhanced mobile apps offering special deals and convenient ordering processes stand to gain from QSR promotions like Bojangles' discount campaign.
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