The Lily Ashwell Spring Campaign Features an Indie Rock Soundtrack
Jana Pijak — October 7, 2014 — Fashion
References: lilyashwell & refinery29
The Lily Ashwell Spring 2014 collection boasts folky and bohemian fashions that embody a carefree aesthetic. The designer's latest campaign is captured in a video that features an indie rock soundtrack by Jade Castrinos of Edward Sharpe and The Magnetic Zeros. The range boasts feminine wardrobe staples that marry aesthetics with comfort. These pieces are easy to wear and make a seamless transition from summer to Autumn with the help of layering.
They include flirty dresses, denim overalls and cotton blouses that are adorned with graphic textile prints. Embracing vintage references, the Lily Ashwell's Spring 2014 advertorial is a fresh take on bohemian fashion. The video campaign's soundtrack is an original song by Jade Castrinos, who is known for her solo and group projects.
They include flirty dresses, denim overalls and cotton blouses that are adorned with graphic textile prints. Embracing vintage references, the Lily Ashwell's Spring 2014 advertorial is a fresh take on bohemian fashion. The video campaign's soundtrack is an original song by Jade Castrinos, who is known for her solo and group projects.
Trend Themes
1. Folky Bohemian Fashion - Opportunity for designers to incorporate vintage references and graphic textile prints in their bohemian-inspired fashion collections.
2. Indie Rock Soundtracks - Opportunity for fashion brands to collaborate with indie musicians and use original soundtracks in their advertising campaigns.
3. Layering for Seasonal Transition - Opportunity for fashion brands to create versatile clothing pieces that can easily be layered for transitioning between seasons.
Industry Implications
1. Fashion Design - Fashion designers can capitalize on the demand for folky bohemian fashion by creating collections that incorporate vintage references and graphic textile prints.
2. Music - Indie musicians can explore collaborations with fashion brands to create original soundtracks for their advertising campaigns.
3. Retail - Retailers can market and sell clothing items that promote layering as a practical solution for seasonal transition.
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