The Blick More Campaign Turns Your Phone into Beer Time Fun
Leslie Chen — February 11, 2013 — Marketing
References: bold.ch & adsoftheworld
Today's smartphones are doing more than ever before, and these Blick More ads illustrate just how powerful your mobile can be.
Comprised of five different advertisements as part of the Blick More campaign, each of the images fuses a phone with different sports and leisure activities to illustrate how one app can instantly transform your mobile to fit whatever mood you may be in. With everything from ski and football apps to TV and beer apps, the Blick More campaign easily catches your attention with pleasure-inducing images and attractive copy like "make the most of your smartphone."
If you're one of those people who depend on their phone like nothing else, you may want to check out this Blick More campaign to see the full potential of your mobile device.
Comprised of five different advertisements as part of the Blick More campaign, each of the images fuses a phone with different sports and leisure activities to illustrate how one app can instantly transform your mobile to fit whatever mood you may be in. With everything from ski and football apps to TV and beer apps, the Blick More campaign easily catches your attention with pleasure-inducing images and attractive copy like "make the most of your smartphone."
If you're one of those people who depend on their phone like nothing else, you may want to check out this Blick More campaign to see the full potential of your mobile device.
Trend Themes
1. Mobile App Integration - The Blick More campaign highlights the trend of integrating various leisure and sports activities into mobile apps, offering opportunities for developers to create innovative and immersive experiences.
2. Personalization and Mood-based Apps - The Blick More campaign showcases the trend of personalizing mobile experiences based on individual moods and interests, presenting possibilities for developers to create mood-specific applications that enhance user engagement.
3. Visual Advertising in the Mobile Space - The Blick More campaign exemplifies the trend of utilizing visually appealing advertisements to capture the attention of mobile users, suggesting opportunities for marketers to create eye-catching campaigns that drive brand awareness and engagement.
Industry Implications
1. Mobile App Development - The Blick More campaign indicates potential disruptive innovation opportunities for developers in the field of mobile app development, particularly in creating integrated, personalized, and visually striking apps.
2. Sports and Leisure Industries - The Blick More campaign presents potential disruptive innovation opportunities for businesses in sports and leisure industries through the integration of mobile apps, enabling them to enhance customer experiences and offer new interactive services.
3. Advertising and Marketing - The Blick More campaign suggests potential disruptive innovation opportunities for advertisers and marketers to leverage visual and personalized advertising strategies in the mobile space, creating captivating campaigns that resonate with target audiences.
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