Blacksticks Blue Packaging has Clean-Cut Graphics
Carly Foy — May 16, 2011 — Art & Design
References: nikandcarole & lovelypackage
The Blacksticks Blue cheese line from Butlers has enlisted the help of branding design duo Nik and Carole.
The Blacksticks Blue cheese brand needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’."
The packaging's clean-cut and modern look has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company.
The Blacksticks Blue cheese brand needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’."
The packaging's clean-cut and modern look has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company.
Trend Themes
1. Clean-cut Packaging - There is an opportunity for bold and modern packaging designs that stand out on shelves.
2. Storytelling Branding - Incorporating a unique and compelling story into branding can help distinguish a product from competitors.
3. High-end Simplicity - Creating packaging with a simple and elegant design can attract customers looking for a premium product.
Industry Implications
1. Food and Beverage - The food packaging industry can benefit from incorporating clean-cut designs and storytelling elements.
2. Art and Design - Creative professionals can explore opportunities to help brands reinvent their look through innovative packaging design.
3. Luxury Goods - The luxury goods industry can capitalize on the trend of high-end simplicity in packaging to create an exclusive and premium brand image.
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