These Black Mirror Netflix Ads Target Those with Internet Ad Blockers
Laura McQuarrie — November 5, 2016 — Marketing
Rather than being hidden by an Internet browser's advertisement-blocking extension, these Black Mirror Netflix ads will be visible to those who have ad-blocking programs enabled.
Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you."
Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen.
Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you."
Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen.
Trend Themes
1. Ad-blocking Programs - Opportunities for developing innovative ad formats that can bypass ad-blockers and reach targeted audiences.
2. Contextual Advertising - Potential to leverage user data and browsing behavior to deliver highly relevant and personalized ads that users are more likely to engage with.
3. Native Advertising - Increasing demand for seamlessly integrated ads that blend with the surrounding content and are less likely to be blocked.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunities lie in developing new ways to deliver ads effectively despite the rise of ad-blocking programs.
2. Data Analytics - Opportunities to leverage advanced data analytics to better understand user preferences and behavior for more targeted advertising strategies.
3. Content Marketing - Creative possibilities exist in creating valuable and engaging content that drives brand awareness and conversions without relying solely on traditional banner ads.
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