Google Chrome Announced a New Set of Video Advertising Standards
Daniel Johnson — February 10, 2020 — Tech
References: blog.chromium.org & engadget
Google Chrome announced that it has created a number of video advertising standards that will disable excessive video ads. The video advertising standards are based on data, which was collected by the Coalition of Better Ads. Google Chrome gave notice to website administrators that they have four months to comply with the new rules, as they will take effect on August 5th.
Data was collected by surveying 45,000 consumers from all around the globe. The survey found that most people disliked ads that make users wait to skip them the most, followed by mid-video ads, and lastly image-based ads that show up over a video. Overall the new rules will improve the experiences of many Chrome users.
Image Credit: Shutterstock
Data was collected by surveying 45,000 consumers from all around the globe. The survey found that most people disliked ads that make users wait to skip them the most, followed by mid-video ads, and lastly image-based ads that show up over a video. Overall the new rules will improve the experiences of many Chrome users.
Image Credit: Shutterstock
Trend Themes
1. Excessive Video Ad Disabling - Opportunity for ad-blocking software or ad format innovation to disable excessive video ads and improve user experience.
2. User Preference-based Ad Standards - Opportunity for developing ad standards based on user preference data to ensure a more favorable ad experience.
3. Improved Advertising Experience - Opportunity to enhance user satisfaction by implementing improved standards that address disliked ad formats and reduce annoyance.
Industry Implications
1. Web Browser - Opportunity for web browsers to adopt new ad-blocking measures and implement user-friendly ad experiences.
2. Advertising Technology - Opportunity to develop technologies that analyze user preferences and optimize ad delivery based on the new video advertising standards.
3. Digital Advertising - Opportunity for advertisers to modify ad formats and strategies to comply with the new video advertising standards and improve user engagement.
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