The Dawn Yogurt Cake Mix Makes the French Treat Easy to Prepare
Michael Hemsworth — May 3, 2024 — Lifestyle
References: dawnfoods & foodanddrinktechnology
The Dawn Yogurt Cake Mix is making its debut in the UK and Ireland as an easy baking mix product perfect for helping consumers to craft their own version of the signature French treat from the comfort of home.
The baking mix has been developed as a new take on the classic Crème Cake Mix and has a light golden color with a great volume when finished. The economical mix only requires oil, water and eggs to position it as an easy, cost-effective option. The yogurt flavor of the cake can be intensified by simply replacing the water required for the recipe with plain yogurt.
Marketing Lead West EU & AMEAP Jacqui Passmore spoke on the Dawn Yogurt Cake Mix saying, "Today enjoying a sweet treat has gone from something to feel guilty about to something that makes consumers feel good. Not only does the Yogurt Cake, made with Dawn’s new easy-to-use mix, taste great but it can be used as the base for many different types of sweet bakes, saving the baker time and resources, as well as enhancing sales opportunities."
The baking mix has been developed as a new take on the classic Crème Cake Mix and has a light golden color with a great volume when finished. The economical mix only requires oil, water and eggs to position it as an easy, cost-effective option. The yogurt flavor of the cake can be intensified by simply replacing the water required for the recipe with plain yogurt.
Marketing Lead West EU & AMEAP Jacqui Passmore spoke on the Dawn Yogurt Cake Mix saying, "Today enjoying a sweet treat has gone from something to feel guilty about to something that makes consumers feel good. Not only does the Yogurt Cake, made with Dawn’s new easy-to-use mix, taste great but it can be used as the base for many different types of sweet bakes, saving the baker time and resources, as well as enhancing sales opportunities."
Trend Themes
1. Yogurt-based Baking Mixes - Innovation in yogurt-based baking mixes offers consumers a convenient way to create unique sweet treats at home.
2. Cost-effective Baking Solutions - Developing cost-effective baking mixes opens up opportunities for budget-conscious consumers to indulge in homemade desserts.
3. Versatile Cake Mix Options - The rise of versatile cake mix options like the Dawn Yogurt Cake Mix allows for easy customization and culinary creativity.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating yogurt-based baking mixes to cater to the growing demand for convenient, flavorful desserts.
2. Consumer Goods - Consumer goods companies have the chance to tap into the trend of cost-effective baking solutions to meet the needs of thrifty consumers seeking quality products.
3. Bakery and Snack - In the bakery and snack industry, introducing versatile cake mix options can lead to product diversification and increased customer engagement.
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