The Black Eyed Peas XOXO Video Transforms the Group into Cartoons
Leslie Chen — October 21, 2011 — Pop Culture
References: behance.net & behance.net
The Black Eyed Peas XOXO video is a fun and retro take on the classic love story. The video features all of the members of the group as cartoon versions of themselves.
Created by Dipdive animation, the video follows the three male members of the Peas as they venture through space to get to the lovesick Fergie. The designs and art throughout are reminiscent of old school video games. My favorite part of the Black Eyed Peas XOXO video must be the stunning sequence of blooming flowers; I can almost smell the fresh breeze as they spring to life.
Even if you’re not a fan of the song, the video is definitely worth checking out.
Implications - Consumers are becoming more integrated with their favorite entertainers than ever before. A company could connect their items with certain popular names in order to draw in more attention on the market.
Created by Dipdive animation, the video follows the three male members of the Peas as they venture through space to get to the lovesick Fergie. The designs and art throughout are reminiscent of old school video games. My favorite part of the Black Eyed Peas XOXO video must be the stunning sequence of blooming flowers; I can almost smell the fresh breeze as they spring to life.
Even if you’re not a fan of the song, the video is definitely worth checking out.
Implications - Consumers are becoming more integrated with their favorite entertainers than ever before. A company could connect their items with certain popular names in order to draw in more attention on the market.
Trend Themes
1. Integration of Entertainment - Consumers are becoming more integrated with their favorite entertainers than ever before. A company could connect their items with certain popular names in order to draw in more attention on the market.
2. Retro Nostalgia - The Black Eyed Peas XOXO video showcases a retro aesthetic and taps into the nostalgia trend, presenting opportunities for brands to incorporate vintage elements in their marketing.
3. Animated Storytelling - The use of animation in the Black Eyed Peas XOXO video highlights the power of animated storytelling, offering brands the chance to engage audiences in creative and visually appealing ways.
Industry Implications
1. Entertainment Merchandise - The integration of popular entertainers with merchandise presents a lucrative opportunity for brands to leverage celebrity appeal and increase sales.
2. Video Games - The retro video game-inspired visuals in the Black Eyed Peas XOXO video indicate a potential market for brands to create nostalgic video games or incorporate gaming elements in their products or campaigns.
3. Animation Studios - The success of the Black Eyed Peas XOXO video showcases the demand for animated content, opening doors for animation studios to collaborate with musicians and create visually captivating music videos.
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