Volkswagen SpaceFox Dog-Fish Campaign
Elsa Blaine — December 14, 2008 — Marketing
References: adtalkonline
This fun new ad for the Volkswagen SpaceFox in Brazil reveals that man’s best friend has one wild imagination. The guy in the video is at the beach with his pet which happens to be a bizarre dog-fish cross--reflective of the VW vehicle's multi-function features.
When they leave, the slightly creepy-looking critter jumps in the car wagging its fins and has a snack from the built-in doggie food dish. Is he really a dog-fish, or a terrier with a big dream? The tagline is, “SpaceFox... Anything you can imagine.”
The ad, which features the music of "Stand by Me" playing in the background, was created by Almap BBDO, Sao Paulo under the direction of Armando Bo.
When they leave, the slightly creepy-looking critter jumps in the car wagging its fins and has a snack from the built-in doggie food dish. Is he really a dog-fish, or a terrier with a big dream? The tagline is, “SpaceFox... Anything you can imagine.”
The ad, which features the music of "Stand by Me" playing in the background, was created by Almap BBDO, Sao Paulo under the direction of Armando Bo.
Trend Themes
1. Weird Pet-human Crossovers - Brands can explore unconventional pairings of different species to capture attention and create memorable campaigns.
2. Multifunctional Vehicles for Pets - Creating vehicles that cater to the needs of both pets and their human owners can be a potential market disruptor in the automotive industry.
3. Imagination-fueled Advertising - Encouraging consumers to use their imagination and showcasing products that can bring their wildest dreams to reality can be a unique way to market brands.
Industry Implications
1. Automotive - Automakers can target pet owners and expand their target audience by creating pet-friendly vehicles.
2. Pet Care - Pet care industry can collaborate with automakers to create products that cater to the needs of pets during travel and adventures.
3. Advertising - Advertising agencies can embrace creative campaigns that rely on imagination and storytelling to promote products and services.
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