Three Wrens Created a First-of-Its Kind Infused Rum
Laura McQuarrie — January 6, 2023 — Lifestyle
References: threewrensgin & thespiritsbusiness
UK-based distillery Three Wrens created a world-first bison grass-infused rum distilled with five botanicals, including raw cacao. Bison grass (also known as Vanilla Grass) is one of the world's most unique, flavorful and aromatic sweet grasses, and the distillery saw the opportunity to do something that had never been done before with this release. Tonka beans, vanilla pods and cinnamon are also infused into the rum, which is said to have a rounded flavor profile.
The small-batch spirit takes several weeks to produce and the process includes a two-week period of maceration. After being filtered, the finished product is packaged in a matte gold bottle.
When it comes to enjoying this expression, the distillery recommends showing it off in cocktails like the Frisky Daiquiri, an apéritif made with shaken rum, fresh lime, cloudy apple juice and sugar.
The small-batch spirit takes several weeks to produce and the process includes a two-week period of maceration. After being filtered, the finished product is packaged in a matte gold bottle.
When it comes to enjoying this expression, the distillery recommends showing it off in cocktails like the Frisky Daiquiri, an apéritif made with shaken rum, fresh lime, cloudy apple juice and sugar.
Trend Themes
1. Bison Grass-infused Spirits - Opportunity for spirit brands to experiment with unique and flavorful botanicals to create new products.
2. Small-batch Distilling - Opportunities for distilleries to create premium, high-quality spirits that appeal to discerning customers.
3. Unique Cocktail Ingredients - Opportunity for mixologists to incorporate new and unique ingredients in cocktails to offer customers inventive and memorable experiences.
Industry Implications
1. Distilling - Distilleries can create unique and advanced formulas for premium products that cater to a curious and discerning consumer base.
2. Beverage - Innovative products and ingredients can be used by beverage brands to encourage consumers to experiment with unique flavors and products.
3. Hospitality - Trendy cocktail bars and restaurants can adopt these unique ingredients and products to offer their customers a unique and memorable experience.
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