United by Blue's Device Makes It Possible to Handle Bikes and Beer at Once
Laura McQuarrie — August 15, 2015 — Autos
References: unitedbyblue
This summer, eco-friendly clothing retailer United by Blue teamed up with the Philadelphia-based Yards Brewing Company to create products to enhance the enjoyment of both bikes and beer.
The UBB x Yards Brewing Co. Bike Beer Carrier is made with an organic canvas body that drapes over the top of a bike frame to improve the task of carrying a 6-pack home. Once the Velcro is unfastened and the carrier is removed from the bike frame, a handy leather strap makes the rest of the journey home easy.
With a shared love of sustainability and a commitment to the Earth from both collaborating brands, for each carrier that is sold, United by Blue will remove one pound of trash from oceans and rivers.
The UBB x Yards Brewing Co. Bike Beer Carrier is made with an organic canvas body that drapes over the top of a bike frame to improve the task of carrying a 6-pack home. Once the Velcro is unfastened and the carrier is removed from the bike frame, a handy leather strap makes the rest of the journey home easy.
With a shared love of sustainability and a commitment to the Earth from both collaborating brands, for each carrier that is sold, United by Blue will remove one pound of trash from oceans and rivers.
Trend Themes
1. Eco-friendly Transportation Accessories - The UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of creating innovative and sustainable products for eco-conscious consumers.
2. Collaborative Brand Partnerships - The collaboration between United by Blue and Yards Brewing Company demonstrates the trend of businesses joining forces to create unique and mutually beneficial products.
3. Sustainable Product Packaging - The use of organic canvas and leather materials in the UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of incorporating eco-friendly packaging in product design.
Industry Implications
1. Fashion and Apparel - The UBB x Yards Brewing Co. Bike Beer Carrier appeals to the fashion and apparel industry as a stylish and sustainable transportation accessory.
2. Beverage and Alcohol - The collaboration between United by Blue and Yards Brewing Company opens up opportunities for beverage and alcohol companies to create innovative accessories that enhance the consumer experience.
3. Outdoor and Adventure - The UBB x Yards Brewing Co. Bike Beer Carrier caters to the outdoor and adventure industry by offering a convenient and eco-friendly solution for carrying beer on bicycles.
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