Big Pippin Hard Cider Calls to the "Exceptional Adventurer"
Laura McQuarrie — February 5, 2019 — Lifestyle
References: bigpippincider & packagingoftheworld
Hard cider, an apple-based alcoholic beverage. has been enjoyed around the world in many forms for hundreds of years but it is becoming all the more appealing to consumers who are seeking out refreshing new brands, flavors and varieties. With the experimentally minded, "exceptional adventurer" in mind, Big Pippin Hard Cider created its range of fresh-pressed and fermented beverages.
With the rise of craft beer, many consumers are looking other beverage categories for drinks that are just as fun and experimental. The crisp hard cider drinks are offered in flavors like Elder Cherry Rosé, Prickly Pear & Orange Blossom and Ginger, each of which is presented in a colorful can that was created to evoke "the call of the wild."
With the rise of craft beer, many consumers are looking other beverage categories for drinks that are just as fun and experimental. The crisp hard cider drinks are offered in flavors like Elder Cherry Rosé, Prickly Pear & Orange Blossom and Ginger, each of which is presented in a colorful can that was created to evoke "the call of the wild."
Trend Themes
1. Craft Cider - Craft cider brands are appealing to adventurous consumers looking for refreshing and experimental beverages.
2. Flavor Innovation - New cider flavors like Elder Cherry Rosé, Prickly Pear & Orange Blossom, and Ginger offer exciting options for consumers seeking unique tastes.
3. Visual Branding - Colorful and eye-catching can designs evoke a sense of adventure and capture the attention of consumers.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can capitalize on the growing demand for craft ciders and offer innovative flavors to cater to adventurous consumers.
2. Packaging and Design - The packaging and design industry can work with cider brands to create visually appealing can designs that convey a sense of adventure and attract consumers.
3. Food and Beverage Retail - Retailers in the food and beverage industry can expand their offerings by stocking a variety of craft ciders, catering to consumers seeking unique and adventurous drink options.
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