Beyond Meat's DTC Site Has Launched
Ellen Smith — August 28, 2020 — Lifestyle
References: shop.beyondmeat & adweek
Beyond Meat's DTC site is a product of the level of growth the veggie-friendly company has experienced in the last year, as the brand has expanded from being served in restaurants, to launching its own DTC eCommerce channel.
Beyond Meat is one of the many meat alternative brands that are popularizing the flexitarian, vegetarian and vegan lifestyles through great tasting food and accessibility. Now, Beyond Meat patties are served in a multitude of fast food restaurants that didn't previously offer a vegetarian alternative. Known for its meat-like taste, these patties have changed the game in terms of alleviating meat consumption and can now be purchased online.
The dedicated website offers multi-packs, online deals and more and ships within two days.
Image Credit: Beyond Meat
Beyond Meat is one of the many meat alternative brands that are popularizing the flexitarian, vegetarian and vegan lifestyles through great tasting food and accessibility. Now, Beyond Meat patties are served in a multitude of fast food restaurants that didn't previously offer a vegetarian alternative. Known for its meat-like taste, these patties have changed the game in terms of alleviating meat consumption and can now be purchased online.
The dedicated website offers multi-packs, online deals and more and ships within two days.
Image Credit: Beyond Meat
Trend Themes
1. Plant-based Burger Popularity - The growing popularity of plant-based burgers is opening up opportunities for new companies to enter the market with their own unique offering.
2. Direct-to-consumer Ecommerce - The launch of Beyond Meat's DTC site is a testament to the importance of having a strong eCommerce channel for companies to reach their customers directly.
3. Fast Food Vegetarian Options - As more fast food companies add vegetarian options to their menus, it is creating a demand for more and better plant-based alternatives in the market.
Industry Implications
1. Vegetarian Meat Alternatives - The vegetarian meat alternative industry is ripe for innovation in terms of new and improved products that cater to changing consumer tastes and preferences.
2. Ecommerce and Online Grocery - The growing trend of online grocery shopping presents a significant opportunity for companies in the plant-based meat industry to reach new consumers and expand their customer base.
3. Fast Food Industry - The fast food industry is being disrupted by a growing demand for vegetarian options, and companies that are able to offer high-quality, tasty plant-based alternatives stand to gain a significant competitive advantage.
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