The New Plant-Based Beyond Meat Burger Patties are Marbled
Laura McQuarrie — June 12, 2019 — Lifestyle
References: beyondmeat & fastcompany
The groundbreaking, plant-based Beyond Meat burger patties were first introduced in 2016 as a first-of-their-kind product to compete with real meat and be sold in the meat department of stores. Now, Beyond Meat is introducing a new version of its popular protein-packed, plant-powered burger patties that are touted as being "meatier" than ever.
Beyond Meat's innovative plant-based patties are now well-known for their ability to "bleed" like a real burger and now they are enhanced with a marbling effect that imitates the fat found in a real meat patty. As well as featuring plant-based fats like coconut oil and cocoa butter for this effect, the new and improved Beyond Meat burger patties now quickly transform from a fresh red color to a deep brown during cooking and are also described as having a "differentiated bite" that makes some pieces of the burger harder to chew than others.
Beyond Meat's innovative plant-based patties are now well-known for their ability to "bleed" like a real burger and now they are enhanced with a marbling effect that imitates the fat found in a real meat patty. As well as featuring plant-based fats like coconut oil and cocoa butter for this effect, the new and improved Beyond Meat burger patties now quickly transform from a fresh red color to a deep brown during cooking and are also described as having a "differentiated bite" that makes some pieces of the burger harder to chew than others.
Trend Themes
1. Plant-based Meat Alternatives - There is a growing demand for plant-based meat alternatives that closely mimic the taste, texture, and appearance of real meat.
2. Enhanced Meat Texture - Consumers are seeking alternative meat products that provide a more realistic texture and mouthfeel, similar to traditional meat patties.
3. Innovative Flavor Replication - There is a need for plant-based burgers that effectively replicate the flavor profiles of traditional meat patties, enhancing the overall dining experience.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has an opportunity to innovate and create meat alternatives that closely resemble the taste, texture, and appearance of real meat patties.
2. Food Manufacturing Industry - Food manufacturers can explore new techniques and ingredients to develop enhanced plant-based meat products that offer a more realistic texture and mouthfeel.
3. Restaurant and Foodservice Industry - Restaurants and foodservice providers can capitalize on the demand for plant-based burgers that effectively replicate the flavors and overall dining experience of traditional meat patties.
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