The Best-one Coffees Come in Five New Varieties
Michael Hemsworth — November 14, 2019 — Marketing
References: bestwaywholesale & conveniencestore
A range of Best-one coffees have been announced by Bestway Wholesale to offer consumers a premium way to perk up their energy levels without breaking the bank. Starting at £2.29, the coffee range has five varieties in total including the two Inspired varieties, one Barista instant option and two Fresh Ground varieties. Each of the coffees are 100% Rainforest Alliance certified to have them up to par with growing consumer preferences for products with a more ethical profile.
Trading Director at Bestway Wholesale Kenton Burchell spoke on the new Best-one coffees saying, "These products have been in development for over a year, so this is a very exciting launch for us. Our category manager for own label Altaf Khan has sourced the finest products and benchmarked them against leading brands and other own label products in the market. Our Best-one own label range provides retailers with a minimum of 30% POR and improves the value proposition for consumers across a convenience store. With hundreds of products in the range and more launching in the coming weeks, the best-one and Best-one Inspired ranges are the perfect products to provide consistent quality for value prices across the independent trade”
Trading Director at Bestway Wholesale Kenton Burchell spoke on the new Best-one coffees saying, "These products have been in development for over a year, so this is a very exciting launch for us. Our category manager for own label Altaf Khan has sourced the finest products and benchmarked them against leading brands and other own label products in the market. Our Best-one own label range provides retailers with a minimum of 30% POR and improves the value proposition for consumers across a convenience store. With hundreds of products in the range and more launching in the coming weeks, the best-one and Best-one Inspired ranges are the perfect products to provide consistent quality for value prices across the independent trade”
Trend Themes
1. Rainforest Alliance Certified Products - Creating and marketing products with ethical certifications, like Rainforest Alliance, can appeal to growing consumer preferences for ethical, sustainable, and environmentally-friendly products.
2. Premium Own-label Product Development - Investing in developing premium own-label products can be a strategic move for retailers to provide consistent quality at value prices across the independent trade and improve the value proposition for consumers.
3. New Coffee Varieties Launches - Introducing new coffee varieties can attract consumers and drive sales in the coffee industry.
Industry Implications
1. Retail - Retailers can improve their value proposition and increase sales by investing in developing premium own-label products, like Bestway Wholesale's Best-one coffees, and marketing them to budget-conscious consumers.
2. Food and Beverage - Introducing new coffee varieties and offering ethical certifications, like Rainforest Alliance, can attract consumers and drive sales in the competitive food and beverage industry.
3. Sustainability - Creating products with ethical certifications, like Rainforest Alliance, can contribute to promoting sustainability in the environment, which aligns with consumer preferences and can improve brand reputation in the long term.
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