Starbucks' Two New Drink Flavors to Celebrate the End of Summer
References: starbucks & refinery29
To celebrate the end of summer and all the fresh flavors that come with it, Starbucks has created the Last Sip of Summer menu that ends Labor Day weekend with two new berry frappuccino drinks.
The all-new frappuccino flavors are ideal for foodies that enjoy sweet, fruity flavors. The first beverage is the Strawberry Shortcake Blended Creme Frappuccino that is made with strawberry juice, vanilla bean, strawberries, milk, ice, hazelnut syrup and is topped with a layer of whipped cream. The frappuccino flavors are exemplified in its pastel pink hue. The second flavor is the Blackberries & Creme with vanilla bean, milk, ice and blackberries topped off with cinnamon dolce sprinkle on a bed of whipped cream. Starbucks is referring to these new flavors as "sunshine inspired" making them ideal drinks for the end of the season.
The all-new frappuccino flavors are ideal for foodies that enjoy sweet, fruity flavors. The first beverage is the Strawberry Shortcake Blended Creme Frappuccino that is made with strawberry juice, vanilla bean, strawberries, milk, ice, hazelnut syrup and is topped with a layer of whipped cream. The frappuccino flavors are exemplified in its pastel pink hue. The second flavor is the Blackberries & Creme with vanilla bean, milk, ice and blackberries topped off with cinnamon dolce sprinkle on a bed of whipped cream. Starbucks is referring to these new flavors as "sunshine inspired" making them ideal drinks for the end of the season.
Trend Themes
1. Last Sip of Summer Menu - Creating seasonal menus and limited-time offerings can drive excitement and interest in your brand.
2. Fruit-flavored Blended Drinks - Continuing to offer unique and refreshing blended drinks can differentiate your brand and attract customers seeking new experiences.
3. Sunshine-inspired Flavors - Connecting food and beverage products to positive emotions and experiences can increase customer satisfaction and loyalty.
Industry Implications
1. Fast Food and Quick Service Restaurants - Adding new flavors and limited-time options to menus can help drive traffic and boost sales in the highly competitive fast food industry.
2. Beverage Industry - Continuing to innovate and create new flavor combinations can lead to increased product differentiation and customer appeal in the crowded beverage market.
3. Hospitality Industry - Unveiling seasonal menus and limited-time offerings can add excitement and value for customers in the competitive hospitality industry.
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