The Bent iPhone Billboard Makes Fun of an Imperfect Product
Amelia Roblin — October 6, 2014 — Marketing
A crooked backdrop in Berlin has proven to be the ideal surface for a bent iPhone billboard. The iPhone 6 Plus has been greatly criticized and lampooned in the media lately, for its unintended capacity to be warped in one's pocket.
It seemed to be a perfect opportunity for a Berlin campaign to choose misshapen and curved ad spots on which to advertise the new slim handset, acknowledging the flaw of the product and celebrating the humor in it. While this unexpected feature certainly isn't a perk of the Apple smartphone, consumers will continue to buy it, and even satirical posters will be successful in boosting sales. In addition to bent iPhone billboards, a Dutch KPN demo uses distorted surfaces to promote the malleable device in-store.
Photo Credit: Twitter
It seemed to be a perfect opportunity for a Berlin campaign to choose misshapen and curved ad spots on which to advertise the new slim handset, acknowledging the flaw of the product and celebrating the humor in it. While this unexpected feature certainly isn't a perk of the Apple smartphone, consumers will continue to buy it, and even satirical posters will be successful in boosting sales. In addition to bent iPhone billboards, a Dutch KPN demo uses distorted surfaces to promote the malleable device in-store.
Photo Credit: Twitter
Trend Themes
1. Warped Advertisements - Creating advertising campaigns that embrace flaws or imperfections in products can generate attention and humor, increasing consumer engagement.
2. Satirical Marketing - Using satire and humor in advertising can be an effective strategy to boost sales and create a memorable brand image.
3. Malleable Devices - Promoting the flexibility and adaptability of devices can appeal to consumers looking for innovative and versatile products.
Industry Implications
1. Advertising - The advertising industry can explore new approaches to creating unconventional campaigns that embrace flaws and use satire for increased consumer engagement.
2. Technology - The technology industry can focus on promoting the flexibility and adaptability of their devices as a key selling point to drive customer interest and sales.
3. Retail - The retail industry can experiment with in-store displays and unconventional marketing techniques, such as using distorted surfaces, to create unique and attention-grabbing product promotions.
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