Ben's Original Street Food Needs Just 90 Seconds in the Microwave
Laura McQuarrie — July 17, 2024 — Lifestyle
References: BensOriginal & prnewswire
Ben's Original Street Food is a new range of quick-cooking globally inspired entrées sharing protein and fiber to help people refuel during busy days. These nourishing meals for fast lunches, easy dinners and late-night cravings need just 90 seconds in the microwave to take taste buds on a journey through flavor.
Some of the available varieties in the range include Ben's Original Street Food Jamaican Jerk Style Red Beans & Rice with Chicken; Street Food Gumbo with Chicken Andouille Sausage; and a Mexican-inspired Bean & Rice Burrito Bowl.
For a limited time, fans in the United States have the chance to win a Ben's Original Street Food lunch delivery straight to their home or workplace in select cities. Fans outside of New York, Los Angeles and Chicago can enter online for a chance to receive one of the new Ben's Original Street Food entrées by delivery or mail.
Some of the available varieties in the range include Ben's Original Street Food Jamaican Jerk Style Red Beans & Rice with Chicken; Street Food Gumbo with Chicken Andouille Sausage; and a Mexican-inspired Bean & Rice Burrito Bowl.
For a limited time, fans in the United States have the chance to win a Ben's Original Street Food lunch delivery straight to their home or workplace in select cities. Fans outside of New York, Los Angeles and Chicago can enter online for a chance to receive one of the new Ben's Original Street Food entrées by delivery or mail.
Trend Themes
1. Global-flavored Microwavable Meals - Ben's Original Street Food leverages diverse, international flavors in convenient, quick-serve meal options.
2. Protein-packed Quick Lunches - These entrées cater to busy professionals seeking nutritious, high-protein meals that require minimal preparation.
3. Interactive Food Promotions - Offering contests for home delivery of meals adds a dynamic and engaging marketing approach to food promotion.
Industry Implications
1. Convenience Food - The rise of quick-cooking, globally inspired meals addresses the demand for convenient yet diverse food choices.
2. Health-conscious Foods - Incorporating proteins and fibers into fast-prep meals aligns with consumer preferences for healthy eating on-the-go.
3. Digital Food Marketing - Utilizing online contests and giveaways to promote food products enhances consumer interaction and brand loyalty.
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