Twisted by Wetzel’s is a New Concept for Millennials & Gen Z
Laura McQuarrie — April 13, 2023 — Lifestyle
References: twistedbywetzels & restaurantmagazine
Twisted by Wetzel’s is a new street concept from Wetzel's Pretzels that's geared toward Millennial and Gen Z consumers by putting a twist on a timeless menu. The innovation-focused menu features fun, upleveled options to satisfy both sweet and savory cravings.
Twistz are "an ode to everyone’s favorite piece of the pretzel" and they're dippable treats that take the form of braided pretzel dough that's stuffed with cheese and topped with ingredients to create varieties like the Pizza Bomb or Triple Grilled Cheese. Other options on the menu include Dogz, Loaded Bitz (Wetzel’s interpretation of loaded fries,) Topped Pretz (traditional full-sized pretzels paired with surprising flavors) and Pretzel Chimney Cakes.
This street concept is coming to California and Kim Freer, Chief Marketing Officer, describes it as "a bigger, bolder, more imaginative expression of Wetzel’s."
Twistz are "an ode to everyone’s favorite piece of the pretzel" and they're dippable treats that take the form of braided pretzel dough that's stuffed with cheese and topped with ingredients to create varieties like the Pizza Bomb or Triple Grilled Cheese. Other options on the menu include Dogz, Loaded Bitz (Wetzel’s interpretation of loaded fries,) Topped Pretz (traditional full-sized pretzels paired with surprising flavors) and Pretzel Chimney Cakes.
This street concept is coming to California and Kim Freer, Chief Marketing Officer, describes it as "a bigger, bolder, more imaginative expression of Wetzel’s."
Trend Themes
1. Millennial and Gen Z-focused Streetstyle Food Concepts - Create street food concepts for Millennials and Gen Z with a fun and innovative menu.
2. Dippable Snacks - Develop dippable snacks with braided pretzel dough that are stuffed with cheese and topped with creative ingredients.
3. Innovative Combos - Innovate by creating unique and surprising flavor combinations that are unexpected but satisfying.
Industry Implications
1. Quick Service Restaurants - Quick service restaurants can cater to the younger generation by offering fun and innovative street food options.
2. Food and Beverage - Food and beverage companies can create new and exciting snack products that cater to the trend of dippable and shareable snacks.
3. Food Trucks - Food trucks can provide unique food options with innovative combinations to attract younger consumers who are looking for fun and shareable food experiences on the go.
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