The Ben & Jerry’s Sundae Range is Arriving in the UK
Michael Hemsworth — January 12, 2022 — Marketing
References: benjerry & conveniencestore
The Ben & Jerry’s Sundae range is being launched by the brand in the UK to offer consumers with a way to enjoy some of their favorite desserts and sweet treats in a frozen format. The ice creams come in four varieties including Cookie Vermont-ster, Oh My! Banoffee Pie!, Hazel-nuttin' but Chocolate and Non-Dairy Berry Revolutionary, which are all crafted with premium ingredients and priced at £5.49 per pint. The ice creams each feature a whopped topping inside the pint packaging that gives it the feeling of being a sundae when opened and is the perfect replacement for impromptu trips to the ice cream parlor.
The Ben & Jerry’s Sundae range is arriving in the UK after a successful launch in the US market, but with a few decidedly British inspirations like the aforementioned Banoffee Pie-flavored option.
The Ben & Jerry’s Sundae range is arriving in the UK after a successful launch in the US market, but with a few decidedly British inspirations like the aforementioned Banoffee Pie-flavored option.
Trend Themes
1. Sundae-inspired Ice Cream Pints - The development of Sundae-Inspired Ice Cream Pints is a trend creating a new way to enjoy desserts in a frozen format.
2. Premium Ingredients - The use of premium ingredients in crafting ice creams is a trend that offers an opportunity to disrupt the traditional ice cream market.
3. Impromptu Purchases - The introduction of whopped topping inside the pint packaging creates a new opportunity to encourage impromptu purchases of ice cream in stores.
Industry Implications
1. Ice Cream Industry - The ice cream industry can use the trend of Sundae-Inspired Ice Cream Pints to attract consumers with innovative products.
2. Frozen Food Industry - The frozen food industry can create new products with premium ingredients and flavors used in the Sundae-Inspired Ice Cream Pints trend.
3. Retail Industry - The retail industry can take advantage of the trend of Impromptu Purchases by placing Sundae-Inspired Ice Cream Pints near checkout lines and other high-traffic areas.
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