Ben & Jerry's Creamy, Dreamy Non-Dairy Tour is Making Stops Across the US
Laura McQuarrie — July 10, 2024 — Lifestyle
References: benjerry & prnewswire
Ben & Jerry's tantalizing non-dairy dessert lineup boasts rich flavors and creamy textures that rival their milk-based counterparts, and now, these delectable non-dairy offerings are traveling across the country with Ben & Jerry's Creamy, Dreamy Non-Dairy Tour.
Tampa, Atlanta and Raleigh are among the first stops on the brand's tour of major United States cities and at each location, scoop shops are being transformed into immersive dreamscapes for all ice cream lovers.
Ben & Jerry's announced that a new oat-based formula would be replacing all existing sunflower and almond bases, and with this tour, all 19 Non-Dairy flavors that have made the switch will be ready for sampling. Visitors can expect to savor varieties like Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Strawberry Cheezecake.
Tampa, Atlanta and Raleigh are among the first stops on the brand's tour of major United States cities and at each location, scoop shops are being transformed into immersive dreamscapes for all ice cream lovers.
Ben & Jerry's announced that a new oat-based formula would be replacing all existing sunflower and almond bases, and with this tour, all 19 Non-Dairy flavors that have made the switch will be ready for sampling. Visitors can expect to savor varieties like Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Strawberry Cheezecake.
Trend Themes
1. Non-dairy Ice Cream Revolution - The shift to non-dairy ice creams with oat-based formulas is transforming the market, appealing to both vegans and lactose-intolerant consumers.
2. Immersive Food Tours - The transformation of scoop shops into immersive dreamscapes offers a unique customer experience that merges tasting with engaging environments.
3. Nationwide Product Sampling - Taking the tour across major U.S. cities maximizes exposure and allows consumers to sample new products directly, fostering brand loyalty and increasing market reach.
Industry Implications
1. Plant-based Food Industry - The introduction of oat-based non-dairy ice creams highlights innovations in the plant-based food sector, expanding options for diverse dietary preferences.
2. Food and Beverage Marketing - Utilizing nationwide tours as marketing strategies demonstrates a novel approach to product promotion and consumer engagement in the food and beverage industry.
3. Experiential Retail - Turning retail locations into experiential venues that captivate consumers points to a growing trend in experiential retail, which enhances traditional shopping experiences.
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