‘Beer Thru' Brew and Convenience Drive-Through Stores
Katie Cordrey — April 13, 2010 — Business
North Carolina-based Brew Thru is a growing franchise chain of drive-thru beer and munchie stores that focus on East Coast tourist and college markets. Brew Thru convenience stores offer beer, wine, soda and snacks for tourists, vacationers, on-the-go locals and college students who love drive-thru convenience.
A big part of the Brew Thru business model is its merchandise including T-shirts and other souvenirs, but the mainstay is beer sales. Customers are served by 'cartenders,' who make the drive-though shopping experience easy. Customers never have to leave their cars.
A big part of the Brew Thru business model is its merchandise including T-shirts and other souvenirs, but the mainstay is beer sales. Customers are served by 'cartenders,' who make the drive-though shopping experience easy. Customers never have to leave their cars.
Trend Themes
1. Drive-thru Convenience Stores - Businesses can innovate by providing a quick and convenient shopping experience to customers through drive-thru convenience stores.
2. Franchise Business Model - Franchise opportunities can be valuable for entrepreneurs looking to expand a successful and established business model.
3. Tourist and College Markets - Targeting specific markets, such as tourists and college students, can help businesses tailor their offerings and increase sales.
Industry Implications
1. Convenience Store Industry - The convenience store industry can utilize drive-thru convenience stores to provide a unique shopping experience to customers and increase sales.
2. Tourism Industry - The tourism industry can benefit from drive-thru convenience stores by providing a convenient way for tourists to shop for souvenirs and snacks.
3. Franchise Industry - The franchise industry can provide entrepreneurs with a successful business model to expand their reach and increase profits.
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