Kirin’s Beer Kit Transforms Brews with a Seasonal Flavoring Set
Laura McQuarrie — February 26, 2016 — Lifestyle
References: japantrends
In addition to producing a special-edition Ichiban Shibori lager in cherry blossom packaging, Kirin is releasing a special beer kit.
This beer kit features a seasonal flavoring set and a "aroma beer presser," which are used together to enhance the taste of a beer. With these items, customers are able to place a flavoring packet into the beer and in the style of a French press, squeeze the contents of the flavoring bag to create a fragrant and flavorful new beer.
While this is part of a promotion from Kirin that's specifically tied to the spring season and the arrival of Japanese cherry blossoms, the seasonal flavoring sets could be completely transformed to suit any kind of season, special holiday or event.
This beer kit features a seasonal flavoring set and a "aroma beer presser," which are used together to enhance the taste of a beer. With these items, customers are able to place a flavoring packet into the beer and in the style of a French press, squeeze the contents of the flavoring bag to create a fragrant and flavorful new beer.
While this is part of a promotion from Kirin that's specifically tied to the spring season and the arrival of Japanese cherry blossoms, the seasonal flavoring sets could be completely transformed to suit any kind of season, special holiday or event.
Trend Themes
1. Seasonal Flavoring Kits - Disruptive innovation opportunity: Create customizable flavoring kits for different seasons, holidays, and events, allowing beer enthusiasts to experiment with unique taste profiles.
2. Enhanced Beer Brewing Experience - Disruptive innovation opportunity: Develop brewing kits with tools like aroma beer pressers that can elevate the flavor and fragrance of beers, providing a more immersive and customizable brewing experience.
3. Promotional Beer Packaging - Disruptive innovation opportunity: Design special-edition beer packaging tied to specific seasons, events, or cultural symbols to create enticing limited-time offerings.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Introduce innovative flavoring kits and brewing tools to craft beer producers, allowing them to differentiate their offerings and cater to diverse consumer preferences.
2. Home Brewing - Disruptive innovation opportunity: Create enhanced brewing kits with flavoring sets for home brewing enthusiasts, providing them with the means to experiment and elevate their beer brewing experience.
3. Seasonal Promotions - Disruptive innovation opportunity: Collaborate with breweries and beverage companies to develop seasonal beer packaging and flavoring kits as part of promotional campaigns, driving customer engagement and sales.
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