Travis Rupp Has the Title of Beer Archaeologist at Avery Brewing
References: averybrewing & cbsnews
At Avery Brewing, 'Innovation and wood cellar manager and beer archaeologist' is an actionable title with a job description. This role is embraced by Travis Rupp who is also a professor at the University of Colorado.
Beer archaeologist is an interesting concept in the brewery environment as it fuses knowledge and taste. Inspired by ancient traditions, Travis Rupp sets out to discover and experiment with flavors that go as far as 13,000 years back in time. Avery Brewing utilizes this unique opportunity in a line dubbed 'Ales of Antiquity' and supplements the consumer experience of this with specially curated, education-forward dining events and tours.
The first drink in the special beer archaeologist-curated line was an ancient Greek beer that enjoyed an amazing public response, which led to many more future opportunities that utilized ancient grains from different regions and offered them as a tangible and accessible product.
Beer archaeologist is an interesting concept in the brewery environment as it fuses knowledge and taste. Inspired by ancient traditions, Travis Rupp sets out to discover and experiment with flavors that go as far as 13,000 years back in time. Avery Brewing utilizes this unique opportunity in a line dubbed 'Ales of Antiquity' and supplements the consumer experience of this with specially curated, education-forward dining events and tours.
The first drink in the special beer archaeologist-curated line was an ancient Greek beer that enjoyed an amazing public response, which led to many more future opportunities that utilized ancient grains from different regions and offered them as a tangible and accessible product.
Trend Themes
1. Ancient-flavored Beers - Disruptive innovation opportunity: Breweries can explore ancient recipes and flavors to create unique beer experiences.
2. Education-forward Dining - Disruptive innovation opportunity: Restaurants can curate dining experiences that combine food, history, and education to enhance customer engagement.
3. Culinary Archaeology - Disruptive innovation opportunity: Food and beverage industry professionals can explore the intersection of archaeology and culinary arts to create innovative gastronomic experiences.
Industry Implications
1. Brewery - Disruptive innovation opportunity: Breweries can leverage beer archaeology to develop new and unique beer products that appeal to consumers' sense of history and adventure.
2. Restaurant - Disruptive innovation opportunity: Restaurants can incorporate beer archaeology into their menus and events, providing customers with an educational and immersive dining experience.
3. Food and Beverage - Disruptive innovation opportunity: The food and beverage industry can collaborate with archaeologists and historians to create innovative products and experiences that bridge the gap between ancient traditions and modern tastes.
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