Franzia and Budweiser Team Up to Release Holiday Apparel Line
Colin Smith — November 30, 2021 — Marketing
References: shop.franzia
Franzia, the world-renowned wine company, has unveiled its line of holiday products, this time featuring a beer apparel collaboration with Budweiser. The apparel line includes fun, festive outfits such as an 'Ugly Christmas Sweater with Lights,' and it is important to note that the lights on this sweater actually turn on, elevating any holiday outfit to the next level.
The collaboration with Budweiser led to the 'Buds/Franz Sweater' which is a half blue, half red Christmas sweater that states "Toast to Buds & Franz" on the front. The rest of this line of festive apparel ensures that wearers are comfy and cozy. There are Christmas light-themed onesies and joggers, as well as holiday-themed robes, socks, and sweaters.
This apparel line makes a great gift for wine and beer enthusiasts, or any adult wanting to stay warm this holiday season. Additionally, Franzia is also selling a box and wrapping paper packet on its website to accompany its apparel.
Image Credit: Franzie, Budweiser
The collaboration with Budweiser led to the 'Buds/Franz Sweater' which is a half blue, half red Christmas sweater that states "Toast to Buds & Franz" on the front. The rest of this line of festive apparel ensures that wearers are comfy and cozy. There are Christmas light-themed onesies and joggers, as well as holiday-themed robes, socks, and sweaters.
This apparel line makes a great gift for wine and beer enthusiasts, or any adult wanting to stay warm this holiday season. Additionally, Franzia is also selling a box and wrapping paper packet on its website to accompany its apparel.
Image Credit: Franzie, Budweiser
Trend Themes
1. Holiday-themed Apparel - Companies can collaborate to release holiday-themed apparel lines to cater to customers looking for festive clothing options.
2. Ugly Christmas Sweater - Companies can create a unique selling point by offering customers ugly Christmas sweaters with innovative features such as lights.
3. Collaboration Marketing - Businesses can collaborate with other companies to create unique products that can increase customer engagement and brand loyalty.
Industry Implications
1. Alcohol Manufacturing - Alcohol companies can collaborate with other companies to create new and unique holiday-themed products such as apparel to attract new customers and increase sales.
2. Retail - Retail stores can stock holiday-themed apparel lines that cater to customers looking for festive clothing options.
3. E-commerce - E-commerce stores can add unique holiday-themed products such as apparel lines to attract more customers and increase sales during the holiday season
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