BeeHaven Mead is as Easy on the Eyes as its Contents are on the Tongue
Amelia Roblin — September 14, 2012 — Lifestyle
References: selektorstyle & packagingoftheworld
Clarity and whimsicality are combined in BeeHaven Mead packaging, successfully communicating the purity of the beverage and the pleasure of enjoying it. The visual identity was conceived by Farruk Tillaev from SelektorStyle.
The three varieties of the honey-based alcoholic drink assert themselves in different colors that correspond to their unique flavors. The ginger and coriander sort is green, the peach is orange and the blueberry is blue. The hues are soft and pastel-esque in nature and exude a scrumptious palatability.
The names of each of the flavors are printed a cross thin labels towards the bottom of the bottles in crisp and sophisticated typefaces. Up above, BeeHaven Mead packaging features an appealing honeycomb motif in which the hexagons separate, shrink and rise upwards like the carbonation bubbles in the beverage.
The three varieties of the honey-based alcoholic drink assert themselves in different colors that correspond to their unique flavors. The ginger and coriander sort is green, the peach is orange and the blueberry is blue. The hues are soft and pastel-esque in nature and exude a scrumptious palatability.
The names of each of the flavors are printed a cross thin labels towards the bottom of the bottles in crisp and sophisticated typefaces. Up above, BeeHaven Mead packaging features an appealing honeycomb motif in which the hexagons separate, shrink and rise upwards like the carbonation bubbles in the beverage.
Trend Themes
1. Visual Branding - Opportunity for brands to combine clarity and whimsicality in their packaging design to effectively communicate the product's essence.
2. Color-coded Packaging - Brands can utilize different colors to highlight unique flavors and make their products easily distinguishable to consumers.
3. Innovative Label Design - Brands can experiment with creative label placement and typography to add a sophisticated touch to their packaging.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can explore visually appealing packaging designs to attract consumers and differentiate their products from competitors.
2. Food and Beverage - Food and beverage brands can leverage color-coded packaging to enhance product recognition and create a memorable visual identity.
3. Graphic Design - Graphic design firms can offer innovative label design solutions to clients, incorporating unique elements that elevate the overall packaging aesthetics.
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