Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Laura McQuarrie — May 3, 2023 — Marketing
References: firework & progressivegrocer
Video commerce has become an in-demand way for businesses to showcase their products, and with the help of generative AI, it has the potential to be redefined in innovative and exciting ways. End-to-end video commerce platform Firework newly announced the beta release of a first-of-its-kind generative AI live shopping solution. This patent-pending generative AI technology gives video viewers the power to engage with an in-video chat long after a live stream has concluded so that they can ask questions and get meaningful responses from artificial intelligence.
Thanks to the AI engine's large language model, it can understand and respond in a wide range of languages, as well as a brand's unique voice. Firework is launching the beta version of the first-to-market tool with The Fresh Market.
Thanks to the AI engine's large language model, it can understand and respond in a wide range of languages, as well as a brand's unique voice. Firework is launching the beta version of the first-to-market tool with The Fresh Market.
Trend Themes
1. Generative AI Live Shopping - The integration of generative AI technology in live shopping is innovative and exciting.
2. End-to-end Video Commerce - Video commerce has become an in-demand way to showcase products, and end-to-end platforms that offer generative AI solutions are disruptive.
3. Multilingual AI Response - AI engines that understand and respond in a wide range of languages offer a disruptive innovation opportunity for global marketing.
Industry Implications
1. E-commerce - Generative AI-powered live shopping can revolutionize the e-commerce industry by enhancing the customer experience.
2. Artificial Intelligence - Generative AI technology has potential for further innovation in the field of artificial intelligence.
3. Marketing - Multilingual AI response offers innovative solutions for global marketing strategies.
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