Pinterest is Testing Skin Tone-Specific Beauty Searches
Laura McQuarrie — April 27, 2018 — Fashion
Over the past few years, a number of brands have completely reinvented everything from nail polish and hosiery to footwear and lipstick shades with a focus on inclusivity when it comes to the term "nude"—and Pinterest is now exploring a way for its users to conduct skin tone-specific beauty searches on its platform.
Pinterest is using a third-party facial AI library from ModiFace as part of its beta-test, which offers four palettes that represent different skin tone ranges. As such, users are able to better find inspiring beauty ideas that match their likeness.
As Pinterest engineer Laksh Bhasin describes: "We heard from Pinners that they couldn’t always find what they were looking for when searching for hair and beauty ideas, so we wanted to address this problem, starting with skin tone ranges." Ultimately, more skin tone ranges will be available through the beauty search in the future based on feedback.
Pinterest is using a third-party facial AI library from ModiFace as part of its beta-test, which offers four palettes that represent different skin tone ranges. As such, users are able to better find inspiring beauty ideas that match their likeness.
As Pinterest engineer Laksh Bhasin describes: "We heard from Pinners that they couldn’t always find what they were looking for when searching for hair and beauty ideas, so we wanted to address this problem, starting with skin tone ranges." Ultimately, more skin tone ranges will be available through the beauty search in the future based on feedback.
Trend Themes
1. Inclusive Beauty - Using AI technology to allow users to conduct skin tone-specific beauty searches.
2. Personalized Inspiration - Providing users with beauty ideas that match their likeness through skin tone ranges.
3. User Feedback-driven Innovation - Expanding the range of skin tones available based on user feedback.
Industry Implications
1. Beauty - The beauty industry can leverage AI technology to offer personalized beauty searches for different skin tones.
2. E-commerce - Online retailers can incorporate inclusive skincare search tools to provide a more inclusive shopping experience for their customers.
3. Social Media - Social media platforms can integrate skin tone-specific beauty searches to enhance user engagement and provide personalized content.
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