From Anniversary Travel Ads to Historic Retailer Commercials
Jana Pijak — October 8, 2015 — Marketing
These commemorative campaigns range from airline birthday ads to celebratory cookie commercials. In addition to celebrating a brand-specific milestone, these examples also aim to engage audiences in new and unexpected ways.
While some brands are engaging audiences with humor -- the Gillette BODY Razor commercial recounts the most outrageous facial hair fads from the past 100 years -- others are choosing a more emotive approach with retrospectives that educate viewers about a company's history and core values.
Standouts include rooftop social media stunts like Nordstrom's immersive commercial that celebrates the retailer's 2015 anniversary sale. Another favorite is a gaming console celebration ad by Playstation whose commemorative campaign recounts 20 years of play while promoting a hashtag of the same name.
While some brands are engaging audiences with humor -- the Gillette BODY Razor commercial recounts the most outrageous facial hair fads from the past 100 years -- others are choosing a more emotive approach with retrospectives that educate viewers about a company's history and core values.
Standouts include rooftop social media stunts like Nordstrom's immersive commercial that celebrates the retailer's 2015 anniversary sale. Another favorite is a gaming console celebration ad by Playstation whose commemorative campaign recounts 20 years of play while promoting a hashtag of the same name.
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