BeatBox Beverages' Juicy Mango is a Tasty, Ready-to-Drink Party Punch
Laura McQuarrie — February 28, 2022 — Lifestyle
References: beatboxbeverages & prnewswire
BeatBox Beverages' Juicy Mango is the newest fresh, sweet and tangy flavor to join the brand's party punch lineup and it speaks to Millennials and Gen Z. The portable and party-ready beverage can be found in 500ml single-serve resealable Tetra Pak cartons.
BeatBox Beverages' Juicy Mango will be available in the brand's core 11.1% ABV Party Punch lineup, as well as BeatBox Zero Sugar, which offers lower alcohol by volume (6% ABV,) fewer calories and fewer carbs.
The launch of this new ready-to-drink flavor coincides with a larger Latino market rollout that includes music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies and much more. BeatBox also recently announced an equity crowdfunding campaign on Wefunder with a goal of raising $5 million, so that fans can invest in the company.
BeatBox Beverages' Juicy Mango will be available in the brand's core 11.1% ABV Party Punch lineup, as well as BeatBox Zero Sugar, which offers lower alcohol by volume (6% ABV,) fewer calories and fewer carbs.
The launch of this new ready-to-drink flavor coincides with a larger Latino market rollout that includes music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies and much more. BeatBox also recently announced an equity crowdfunding campaign on Wefunder with a goal of raising $5 million, so that fans can invest in the company.
Trend Themes
1. Party Punch Lineup Expansion - Opportunity for BeatBox Beverages to continue to innovate and expand their party punch lineup to cater to Millennial and Gen Z taste preferences.
2. Low Alcohol by Volume Options - Opportunity for beverage companies to explore low alcohol by volume options that cater to the health-conscious and calorie-counting demographics.
3. Equity Crowdfunding - Opportunity for other beverage companies to explore equity crowdfunding campaigns to engage with their fanbase and supporters.
Industry Implications
1. Beverage - Opportunity for beverage companies to further innovate in ready-to-drink and party punch categories to cater to younger demographics.
2. Music Festival Sponsorship - Opportunity for brands to sponsor music festivals, with a focus on catering to Latino markets and younger demographics.
3. Equity Crowdfunding - Opportunity for companies in various industries to explore equity crowdfunding as a means of engaging with their fanbase and supporters while raising capital.
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