Dr. Adam Elmegirab Makes Bitters and Beard Oil for Men
Laura McQuarrie — August 12, 2016 — Fashion
References: doctoradams & barmagazine
Bitters brand Dr. Adam Elmegirab recently expanded its assortment by introducing beard oil for men that takes inspiration from the ingredients that go into the making of the cocktail bitters.
The two all-new bitters, 'Barbarossa’s Beard Oil' and 'Morrissey’s Beard Oil' take inspiration from the botanicals that are used in Dr. Adam Elmegirab's Spanish Bitters, and Dead Rabbit Orinoco Bitters respectively. This means that the beard oils are filled with food-inspired oils like cardamom, cinnamon, orange and chamomile.
As a former bartender himself, Adam Elmegirab created these bitters-inspired beard oils as a "tongue-in-cheek stab at male bartenders' penchant for beards." All lightheartedness aside, 5% of all sales from the beard oils will be put towards men's health initiatives like Prostate Cancer UK.
The two all-new bitters, 'Barbarossa’s Beard Oil' and 'Morrissey’s Beard Oil' take inspiration from the botanicals that are used in Dr. Adam Elmegirab's Spanish Bitters, and Dead Rabbit Orinoco Bitters respectively. This means that the beard oils are filled with food-inspired oils like cardamom, cinnamon, orange and chamomile.
As a former bartender himself, Adam Elmegirab created these bitters-inspired beard oils as a "tongue-in-cheek stab at male bartenders' penchant for beards." All lightheartedness aside, 5% of all sales from the beard oils will be put towards men's health initiatives like Prostate Cancer UK.
Trend Themes
1. Bitters-inspired Beard Oil - Disruptive innovation opportunity: Creating unique grooming products that blend the worlds of food and personal care.
2. Men's Grooming - Disruptive innovation opportunity: Developing innovative products that cater specifically to men's grooming needs.
3. Charitable Initiatives - Disruptive innovation opportunity: Incorporating social responsibility into product offerings to drive customer engagement and support a cause.
Industry Implications
1. Personal Care Products - Disruptive innovation opportunity: Diversifying the personal care market by introducing unconventional ingredients and fragrances.
2. Food and Beverage - Disruptive innovation opportunity: Expanding the food and beverage industry by creating crossover products that appeal to new consumer demographics.
3. Pharmaceuticals and Health Care - Disruptive innovation opportunity: Partnering with health organizations and initiatives to create unique product lines that support important causes.
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