The Tim Hortons Summer Road Trip Collection is Patriotic
Michael Hemsworth — June 28, 2022 — Marketing
References: timhortons & canadify
The Tim Hortons Summer Road Trip Collection is a lineup of products themed after the recognizable Canadian coffeehouse for avid fans to pick up for a day at the beach.
The products include the Timbits Pool Float, Tims Beach Towel and a series of Ceramic Camper Mugs perfect for enjoying coffee or tea out of the house. Each of the products feature a red and white color scheme to give them a patriotic appearance for Canadians to incorporate into their gear collection. The products are great for use outdoors in the warm weather at the beach or even when camping.
The Tim Hortons Summer Road Trip Collection is priced staring at $10.99 and is set to launch on June 29, 2022. The products will be available at all participating locations across Canada.
Image Credit: Tim Hortons
The products include the Timbits Pool Float, Tims Beach Towel and a series of Ceramic Camper Mugs perfect for enjoying coffee or tea out of the house. Each of the products feature a red and white color scheme to give them a patriotic appearance for Canadians to incorporate into their gear collection. The products are great for use outdoors in the warm weather at the beach or even when camping.
The Tim Hortons Summer Road Trip Collection is priced staring at $10.99 and is set to launch on June 29, 2022. The products will be available at all participating locations across Canada.
Image Credit: Tim Hortons
Trend Themes
1. Brand-themed Beach Products - There is an opportunity for brands to create themed beach products to increase brand awareness and loyalty.
2. Patriotic Color Schemes - Incorporating patriotic colors in product design can attract and engage consumers on a national level.
3. Seasonal Collections - Creating seasonal collections targeting specific interests can encourage consumers to make an impulsive purchase.
Industry Implications
1. Food and Beverage - Brands can create themed beach products related to food and beverage, such as picnic sets or coolers, to enhance customers' convenience and satisfaction.
2. Tourism - Using a patriotic color scheme in tourism marketing materials, such as brochures and souvenirs, can appeal to national pride and encourage more domestic travel.
3. Retail - Retail companies can leverage seasonal collections to create a sense of urgency for customers and drive sales, especially for novelty items like beach towels and pool floats.
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