Google and Lachlan Turczan Unveil Shaped by Water in Milan
Amy Duong — April 19, 2023 — Art & Design
References: shapedbywater.withgoogle & dezeen
Google works in collaboration with American artist Lachlan Turczan on the Shaped by Water installation that was recently unveiled during Milan Design Week. It is a project that looks into the 'hidden qualities of water' and the installation takes place in a redeveloped industrial building by the city center -- it breaks off into three divided spaces.
The first two highlights are commissioned work by the artist including mirrored stainless steel basins that are full of water and used as large speakers. These vibrate at different frequencies and create wave patterns. The third room shows Google hardware products and how they created the performance characteristics of water. Turczan notes to Dezeen that "Sound becomes a tool that allows you to sculpt this pool of water into a dynamic shifting landscape."
Image Credit: Google, Lachlan Turczan
The first two highlights are commissioned work by the artist including mirrored stainless steel basins that are full of water and used as large speakers. These vibrate at different frequencies and create wave patterns. The third room shows Google hardware products and how they created the performance characteristics of water. Turczan notes to Dezeen that "Sound becomes a tool that allows you to sculpt this pool of water into a dynamic shifting landscape."
Image Credit: Google, Lachlan Turczan
Trend Themes
1. Water-integrated Installations - Artists and tech companies collaborate to create installations that combine water and technology, offering opportunities for innovative displays and experiences.
2. Multi-sensory Art - Artists explore multi-sensory experiences, using technology to combine visual, auditory, and tactile elements in one installation, paving the way for new forms of art.
3. Interactive Exhibitions - Exhibitions increasingly move away from static displays towards interactive experiences, leveraging technology to create immersive displays that engage audiences.
Industry Implications
1. Art and Design - The art and design industry is increasingly exploring the integration of technology and different media, making it an area ripe for disruptive innovation opportunities.
2. Technology - As artists use technology in their creative process, the technology industry has opportunities to upgrade their products further to meet the demands of this sector.
3. Museums and Galleries - Museums and galleries can leverage technology to create interactive exhibitions, which can attract and engage new audiences and set the bar for style and innovation.
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