Maya Told Us About Her ‘Be Shameless’ Project
Sarah Dos Santos — November 21, 2013 — Pop Culture
References: youtube
YouTube user Shameless Maya shared her story of how her ‘Be Shameless’ self-promotion project exploded online and turned into an incredible experience.
The project started when she realized how many no-names and random people were making themselves known through social media in spectacular ways. Out of that inspiration (and with a little bit of jealousy), she decided she would shamelessly promote herself for 365 days. Her personality on YouTube was greeted by thousands of subscriptions, millions of comments and lots of great feedback and requests. Her YouTube channel has everything from outfit walkthroughs to curly hair tutorials to ‘how to’ tutorials to filming tips.
Maya went through her ultimate ‘Be Shameless’ trial, which was to divert the attention she got from her big, bouncy curls -- and so, she shaved her head. Despite her fear (and the dismay of some of her followers), she wanted to focus on a different kind of beauty, which involved positive thinking, eating healthy, exercising and many more habits that overall aim to improve your life.
Maya is truly a unique video blogger. Her social experiment turned out into a life-changing experience that continues to go on past her 365 day goal.
The project started when she realized how many no-names and random people were making themselves known through social media in spectacular ways. Out of that inspiration (and with a little bit of jealousy), she decided she would shamelessly promote herself for 365 days. Her personality on YouTube was greeted by thousands of subscriptions, millions of comments and lots of great feedback and requests. Her YouTube channel has everything from outfit walkthroughs to curly hair tutorials to ‘how to’ tutorials to filming tips.
Maya went through her ultimate ‘Be Shameless’ trial, which was to divert the attention she got from her big, bouncy curls -- and so, she shaved her head. Despite her fear (and the dismay of some of her followers), she wanted to focus on a different kind of beauty, which involved positive thinking, eating healthy, exercising and many more habits that overall aim to improve your life.
Maya is truly a unique video blogger. Her social experiment turned out into a life-changing experience that continues to go on past her 365 day goal.
Trend Themes
1. Self-promotion Projects - Businesses can leverage the trend of self-promotion projects to encourage consumers to become advocates for their brands by sharing their own experiences and stories.
2. Shameless Marketing - Companies can adopt the trend of shameless marketing to create attention-grabbing, bold campaigns that challenge the status quo and generate buzz.
3. Positive Lifestyle Habits - Opportunities exist in the health and wellness industry for disruptive innovation by promoting positive lifestyle habits and encouraging consumers to focus on overall well-being rather than just physical appearance.
Industry Implications
1. Digital Marketing - The trend of self-promotion projects can be applied in the digital marketing industry by encouraging customers to share their experiences with products or services on social media.
2. Beauty and Personal Care - The trend of shameless marketing can be leveraged in the beauty and personal care industry to challenge beauty standards and promote self-confidence through bold marketing campaigns.
3. Health and Wellness - The trend of promoting positive lifestyle habits can be embraced by the health and wellness industry to offer holistic solutions for consumers that focus on overall well-being rather than quick fixes for physical appearance.
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