'The Bar' from Valio Blends Human and Computer Capabilities
Michael Hemsworth — October 19, 2022 — Lifestyle
'The Bar' has been created by Finland-based dairy and food company Valio as a milk chocolate bar crafted in a decidedly futuristic way. The chocolate bar was designed by humans, but features a recipe that's based on the artificial intelligence (AI) analysis of milk chocolate fans' thoughts, cravings and tastes on a worldwide scale. The proof of concept chocolate bar was created with the help of chocolate artists Kultasuklaa and maintains an artistic form that is topographical in aesthetic.
Senior Vice President Timo Pajari spoke on 'The Bar' from Valio saying, "The needs and preferences of global milk chocolate fans are changing. Growing awareness of health challenges affects the confectionery industry with governments around the world already starting to regulate sugar use and consumption. With our Valio Bettersweet solution, the taste remains the same even though the amount of sugar is reduced.”
Senior Vice President Timo Pajari spoke on 'The Bar' from Valio saying, "The needs and preferences of global milk chocolate fans are changing. Growing awareness of health challenges affects the confectionery industry with governments around the world already starting to regulate sugar use and consumption. With our Valio Bettersweet solution, the taste remains the same even though the amount of sugar is reduced.”
Trend Themes
1. AI-analyzed Food - Utilizing AI analysis for food preferences and tastes can optimize food production for personalized experiences and healthier options.
2. Data-driven Recipe Creation - Creating recipes based on data analysis of consumer preferences can lead to unique, high-quality products that meet the needs of changing health trends.
3. Artificial Intelligence in the Food Industry - Implementing AI technology can revolutionize the confectionery industry and reduce sugar consumption without sacrificing taste and quality.
Industry Implications
1. Food and Beverage - Utilizing AI analysis and data-driven recipe creation can disrupt the food industry by creating healthier personalized food options for consumers.
2. Confectionery - Incorporating AI technology can revolutionize the confectionery industry by creating better food products, satisfying changing consumer preferences for healthier options.
3. Artificial Intelligence - AI can have significant impacts on the food industry by providing valuable insights into consumer preferences, optimizing production, and reducing sugar consumption for improving public health.
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