360 Vodka's 'KC Barbeque Flavored Vodka' Honors Its Kansas City Roots
Laura McQuarrie — October 1, 2019 — Lifestyle
References: vodka360 & prnewswire
Flavored vodka is often sweet and fruity but 360 Vodka is introducing a flavor that's inspired smoky and savory Kansas City BBQ. The '360 KC Barbeque Flavored Vodka' takes inspiration from Henry Perry as the "Father of Kansas City Barbeque," who began selling smoked meats wrapped in newspaper for 25 cents and opened the city's first barbeque restaurant.
The BBQ-flavored vodka will only be available as a limited release in the Kansas City Metro area and promises to be a flavorful new addition to the classic Bloody Mary cocktail and other mixed drinks.
360 Vodka calls its new creation "a first in a category that has produced just about every flavor that can be imagined," and
Patrick Fee, Vice President of Marketing, McCormick Distilling Co. describes it as "a flavor that no one has ever done before but that makes all the sense in the world to us."
The BBQ-flavored vodka will only be available as a limited release in the Kansas City Metro area and promises to be a flavorful new addition to the classic Bloody Mary cocktail and other mixed drinks.
360 Vodka calls its new creation "a first in a category that has produced just about every flavor that can be imagined," and
Patrick Fee, Vice President of Marketing, McCormick Distilling Co. describes it as "a flavor that no one has ever done before but that makes all the sense in the world to us."
Trend Themes
1. Bbq-flavored Spirits - As consumers search for new and unique flavor experiences in their cocktails, BBQ-flavored spirits present an opportunity for distilleries to offer a smoky and savory twist on traditional drinks.
2. Regional Inspirations - Drawing inspiration from regional flavors and traditions, like BBQ in Kansas City, can create a unique selling point for spirits brands and appeal to local consumers.
3. Limited Edition Releases - Creating limited edition releases for specific regions or events can generate excitement and exclusivity among consumers, driving sales and brand loyalty.
Industry Implications
1. Spirits - As the cocktail trend continues to grow, innovative spirits, like BBQ-flavored vodka, are becoming increasingly popular with consumers and providing an opportunity for distilleries to differentiate themselves from competitors.
2. Hospitality - Restaurants and bars can incorporate BBQ-flavored spirits into their menu offerings, creating unique and innovative cocktails that cater to consumer demand for new and exciting flavor experiences.
3. Event Planning - Limited edition releases provide event planners with an opportunity to offer unique and exclusive drinks to attendees, creating a memorable experience and driving interest in future events.
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