WaterBear Partnered with Nikon Europe For a Multimedia Series
Elena Rahman — August 6, 2021 — Eco
References: europe-nikon & waterbear
WaterBear, a free streaming platform, partnered with Nikon Europe, a world-leading provider of imaging products and services, to launch a series of multimedia initiatives. The goal is to highlight the power of photography as a tool for impact. The partnership between the two services elevates Nikon Europe's storytelling through new forms of branded events, content, and cross-marketing.
To kickstart the partnership, the team launched the Environmental Photographer of the Year competition. The event spotlights the harsh reality and environmental issues of our planet. The winner will be announced this coming November in Glasgow. Other initiatives of the impact-led collaboration include WaterBear's creation of Nikon's first original documentary set to premiere in October. In addition, a dedicated Nikon channel on WaterBear's platform will feature a collection of inspiring and educational wildlife and nature conservation content.
To kickstart the partnership, the team launched the Environmental Photographer of the Year competition. The event spotlights the harsh reality and environmental issues of our planet. The winner will be announced this coming November in Glasgow. Other initiatives of the impact-led collaboration include WaterBear's creation of Nikon's first original documentary set to premiere in October. In addition, a dedicated Nikon channel on WaterBear's platform will feature a collection of inspiring and educational wildlife and nature conservation content.
Trend Themes
1. Eco-conscious Storytelling - Businesses can use multimedia initiatives to highlight their commitment to sustainable practices and environmental issues.
2. Branded Environmental Competitions - Environmental themed competitions provide opportunities for brands to showcase their commitment to environmental issues and engage with consumers.
3. Cross-marketing Partnerships - Cross-marketing partnerships between brands can provide opportunities to reach new audiences and create impactful content collaborations.
Industry Implications
1. Streaming Platforms - Streaming platforms have the opportunity to partner with brands to create unique and impactful content collaborations that promote sustainable practices and environmental awareness.
2. Imaging Products and Services - Companies that provide imaging products and services can use storytelling and multimedia initiatives to showcase their environmental commitment and promote their brand.
3. Wildlife and Nature Conservation - Organizations and businesses in the wildlife and nature conservation industry can use multimedia initiatives and cross-marketing partnerships to showcase their work and engage with a wider audience.
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