Universal Studios Halloween Horror Nights will Have a Haunting Maze
Michael Hemsworth — July 9, 2021 — Marketing
References: halloweenhorrornights & comicbook
The Universal Studios Halloween Horror Nights are getting a horror series-themed maze this year to offer patrons with a way to enjoy a good scare as they make their way through the interactive attraction. The maze is themed after the hit Netflix series The Haunting of Hill House and will be found at both the Orlando and the Hollywood locations for the Universal Studios parks. The maze will be opening for patrons in Orlando starting on September 3, while the Hollywood version will be arriving on September 9.
Creator, Director and Executive Producer of The Haunting of Hill House Mike Flanagan spoke on the new Universal Studios Halloween Horror Nights collaboration saying, "I have loved Halloween Horror Nights for so long. Some of my favorite memories of Halloween were made at Universal Studios, screaming and laughing with my friends. It is such an honor to be included among such fantastic Haunts, and I’m so glad that fans will be able to walk the halls of Hill House this Halloween. This is – without a doubt – one of the coolest things that’s ever happened to us at Intrepid. We are so excited to visit the Red Room again – we hope to see you all there!”
Creator, Director and Executive Producer of The Haunting of Hill House Mike Flanagan spoke on the new Universal Studios Halloween Horror Nights collaboration saying, "I have loved Halloween Horror Nights for so long. Some of my favorite memories of Halloween were made at Universal Studios, screaming and laughing with my friends. It is such an honor to be included among such fantastic Haunts, and I’m so glad that fans will be able to walk the halls of Hill House this Halloween. This is – without a doubt – one of the coolest things that’s ever happened to us at Intrepid. We are so excited to visit the Red Room again – we hope to see you all there!”
Trend Themes
1. Horror Series-themed Attractions - The popularity of horror series like The Haunting of Hill House provides an opportunity for theme parks and entertainment companies to create immersive, interactive experiences for fans.
2. Collaboration Between Entertainment Companies - Collaborations between TV/film production companies and theme parks create opportunities for cross-promotion and co-branded experiences that appeal to a wider audience.
3. Seasonal Experiences - The emergence of seasonal experiences like Halloween Horror Nights provide entertainment companies with the opportunity to create temporary, unique, and exclusive content, leading to increased visitor engagement.
Industry Implications
1. Theme Parks - Theme parks can leverage the appeal of popular horror series to create new, immersive attractions that draw in fans and provide a unique experience that cannot be found elsewhere.
2. Tv/film Production - Collaborating with theme parks provides TV/film production companies with the opportunity to extend their franchises and reach a wider audience while creating new revenue streams.
3. Tourism and Hospitality - The popularity of seasonal experiences like Halloween Horror Nights can attract visitors, providing the opportunity for tourism and hospitality industries to increase revenue during slow periods by promoting these unique offerings.
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