'Basket Case' Was Designed by Kat Von D and Billie Joel
Ellen Smith — December 6, 2017 — Lifestyle
References: hypebae
Both Kat Von D and Billie Joel Armstrong of Green Day have been rocking bold eyeliner looks for decades, so it's only fitting that the pair collaborated in an eye liner-heavy cosmetics line called "Basket Case."
While most eye liners focus on creating sharp and delicate lines, this collection retails an "anti-precision" crayon liner that's perfect for achieving that effortless 'morning after' make-up look that's popular among punk rockers. The liner is enclosed in Gothic packaging which reads "Basket Case" -- one of Green Day's most popular songs. In addition the liner's lid features the signatures of both Billie Joel Armstrong and Kat Von D, providing fans' of the pair with a special treat.
While most cosmetic lines have shifted to more precise, cleaner looks, this collaborative effort aims to bring back the smeared, smokey-eyed looks worn by the rock stars of the 70's and 80's.
While most eye liners focus on creating sharp and delicate lines, this collection retails an "anti-precision" crayon liner that's perfect for achieving that effortless 'morning after' make-up look that's popular among punk rockers. The liner is enclosed in Gothic packaging which reads "Basket Case" -- one of Green Day's most popular songs. In addition the liner's lid features the signatures of both Billie Joel Armstrong and Kat Von D, providing fans' of the pair with a special treat.
While most cosmetic lines have shifted to more precise, cleaner looks, this collaborative effort aims to bring back the smeared, smokey-eyed looks worn by the rock stars of the 70's and 80's.
Trend Themes
1. Anti-precision Cosmetics - There is a growing trend for anti-precision cosmetic products that allow consumers to create effortless looks.
2. Collaboration Cosmetics - Collaboration cosmetics are becoming more popular, with brands team up with celebrities or influencers to create new products.
3. Revival of 70's and 80's Make-up - There is a resurgence of interest in make-up looks from the 70's and 80's with brands creating products to cater to this trend.
Industry Implications
1. Cosmetics - The cosmetics industry has many opportunities to create anti-precision products and collaborate with celebrities or influencers.
2. Fashion - The fashion industry can explore the trend of 70's and 80's make-up looks and incorporate them into runway shows, clothing lines, and accessories.
3. Entertainment - The entertainment industry can take advantage of the collaboration trend by partnering with brands to create unique products for their fans and audiences.
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