The Barista Coffee Co Drinks from FrieslandCampina is Accessible
Michael Hemsworth — October 1, 2019 — Marketing
References: frieslandcampina & talkingretail
The Barista Coffee Co drinks have been introduced by FrieslandCampina as a range of ready-to-drink coffees for consumers on the hunt for a premium way to enhance their energy.
The drinks will be launched in 250ml cans and come in two flavor options including Caramel Latte and Caffe Latte, which are both priced at just £1 each. The two flavors are positioned to be the first before additional flavors are released before the end of the year.
Business Unit Controller for Out of Home Wayne Thompson spoke on the new Barista Coffee Co drinks saying, "Year-on-year, ready-to-drink coffee added more absolute value to the category than any other segment, so it makes absolute sense that we’d move into this space. Our commitment lies with our retailers. We want to ensure we’re giving them the tools they need to sell soft drinks successfully, and drive profitability. We’re really proud to have Barista Coffee Co. as part of the FrieslandCampina portfolio and are excited that we’re able to offer such an innovative range of products.”
The drinks will be launched in 250ml cans and come in two flavor options including Caramel Latte and Caffe Latte, which are both priced at just £1 each. The two flavors are positioned to be the first before additional flavors are released before the end of the year.
Business Unit Controller for Out of Home Wayne Thompson spoke on the new Barista Coffee Co drinks saying, "Year-on-year, ready-to-drink coffee added more absolute value to the category than any other segment, so it makes absolute sense that we’d move into this space. Our commitment lies with our retailers. We want to ensure we’re giving them the tools they need to sell soft drinks successfully, and drive profitability. We’re really proud to have Barista Coffee Co. as part of the FrieslandCampina portfolio and are excited that we’re able to offer such an innovative range of products.”
Trend Themes
1. Ready-to-drink Coffee - Opportunity for creating innovative, premium ready-to-drink coffee products.
2. Canned Coffees - Potential to disrupt the traditional coffee consumption experience by offering convenient canned options.
3. Flavor Expansion - Opportunity to capitalize on consumer demand for a variety of coffee flavors in the ready-to-drink market.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to develop and produce ready-to-drink coffee products.
2. Retail - Possibility for retailers to offer a diverse range of canned coffee options to meet consumer preferences.
3. Packaging - Potential for packaging industry to provide innovative and eco-friendly solutions for canned coffee products.
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