SKYY Infusions Espresso Simplifies Espresso Martinis Made at Home
Laura McQuarrie — September 22, 2023 — Lifestyle
References: skyyvodka & prnewswire
SKYY Infusions Espresso is a new expression from SKYY Vodka and it's infused with real espresso flavor made to enhance the coffee-based cocktail experience.
For the launch of SKYY Infusions Espresso, the brand teamed up with Winne Harlow, who says, "An espresso martini is my go-to cocktail. I love its versatility—it's stylish and chic, ready to be dressed up or down, and consistently delivers a sophisticated sip with bold flavor and taste." With the introduction of this product, SKYY Vodka is offering a simplified approach to making classic cocktails at home.
The SKYY Infusions Espresso x Winnie Harlow espresso martini is simple to make with just three ingredients: vodka, cold brew concentrate or espresso and simple syrup. Ideally, this make-at-home cocktail will be served in a coupe and garnished with coffee beans for an elevated experience.
For the launch of SKYY Infusions Espresso, the brand teamed up with Winne Harlow, who says, "An espresso martini is my go-to cocktail. I love its versatility—it's stylish and chic, ready to be dressed up or down, and consistently delivers a sophisticated sip with bold flavor and taste." With the introduction of this product, SKYY Vodka is offering a simplified approach to making classic cocktails at home.
The SKYY Infusions Espresso x Winnie Harlow espresso martini is simple to make with just three ingredients: vodka, cold brew concentrate or espresso and simple syrup. Ideally, this make-at-home cocktail will be served in a coupe and garnished with coffee beans for an elevated experience.
Trend Themes
1. Coffee-infused Spirits - The rise of coffee-infused spirits like SKYY Infusions Espresso presents opportunities for businesses to create unique and flavorful cocktails.
2. Home Mixology - The simplified approach to making classic cocktails at home, exemplified by SKYY Infusions Espresso, highlights the trend of home mixology and the need for convenient and high-quality ingredients.
3. Collaborations with Influencers - The partnership between SKYY Vodka and Winnie Harlow for the SKYY Infusions Espresso launch showcases the growing trend of collaborations with influencers to create buzz and promote new products.
Industry Implications
1. Beverage Alcohol - The introduction of coffee-infused vodkas like SKYY Infusions Espresso opens up opportunities for innovation and growth in the beverage alcohol industry.
2. Home Bar Equipment - The trend of home mixology and the desire for simplified cocktail-making experiences presents opportunities for businesses in the home bar equipment industry.
3. Influencer Marketing - The collaboration between SKYY Vodka and Winnie Harlow for the SKYY Infusions Espresso launch highlights the potential for businesses in the influencer marketing industry to create successful partnerships that generate excitement and drive sales.
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