Barbie's Dream Gap is Targeting Girls Interested in Judicial Careers
Ellen Smith — October 14, 2019 — Social Good
Barbie's Dream Gap is continuing its initiative after partnering with GoFundMe, this time turning its focus to girls looking to pursue judicial careers.
This organization, led by the iconic doll brand, was created to help young girls achieve their dreams. The project crowdsources money to offer those who qualify the resources and support necessary to get their foot in the door and succeed. People looking to getting involved by donating can go to Barbie's website, where a doll dressed as a judge is available for purchase. On top of this, Barbie plans to donate $250,000.
In addition, consumers can donate to support other causes through this platform, such as She’s the First, She Should Run and Step Up.
This organization, led by the iconic doll brand, was created to help young girls achieve their dreams. The project crowdsources money to offer those who qualify the resources and support necessary to get their foot in the door and succeed. People looking to getting involved by donating can go to Barbie's website, where a doll dressed as a judge is available for purchase. On top of this, Barbie plans to donate $250,000.
In addition, consumers can donate to support other causes through this platform, such as She’s the First, She Should Run and Step Up.
Trend Themes
1. Judicial Career Empowerment - Barbie's Dream Gap is disrupting the traditional male-dominated legal profession by targeting young girls interested in judicial careers, helping bridge the gender gap.
2. Crowdfunding for Career Development - Barbie's partnership with GoFundMe to offer qualifying young girls resources and support necessary for success in the legal profession is a disruptive innovation opportunity for crowdfunding platforms to expand into career development.
3. Socially Responsible Toy Brands - Barbie's Dream Gap is a disruptive innovation opportunity for toy brands to prioritize empowering young girls and socially responsible initiatives.
Industry Implications
1. Legal Services - Barbie's Dream Gap is disrupting the legal services industry by increasing awareness and representation of young girls in the judicial profession.
2. Crowdfunding - Barbie's partnership with GoFundMe for career development initiatives is a disruptive innovation opportunity for the crowdfunding industry to expand into professional development and education.
3. Toy Manufacturing - Barbie's Dream Gap initiative is a disruptive innovation opportunity for toy manufacturers to prioritize socially responsible and empowering initiatives for young girls.
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