Kingsford Created Flavored Briquets Made with 100% Real Spices
Laura McQuarrie — March 23, 2022 — Lifestyle
References: foodandwine
Kingsford is helping beginner and pro grillers take their meals to the next level with its new barbecue briquets, which are made with 100% real spices. The spice-based briquets are available in three varieties (Garlic Onion Paprika, Basil Sage Thyme, and Cumin Chili) that promise "rich, full-bodied flavor and aroma."
These innovative new products for the grill tap into the fact that grilling is a sensory experience and now, it will be even more enjoyable, as will the flavorful foods these briquets help to cook. There are classic square Charcoal Briquets from Kingsford, along with Pellets for pellet grills, along with Flavor Boosters that can be added to pre-lit charcoal grills. All of these flavored products for grilling will enhance barbecue season and add interest to backyard gatherings this summer.
These innovative new products for the grill tap into the fact that grilling is a sensory experience and now, it will be even more enjoyable, as will the flavorful foods these briquets help to cook. There are classic square Charcoal Briquets from Kingsford, along with Pellets for pellet grills, along with Flavor Boosters that can be added to pre-lit charcoal grills. All of these flavored products for grilling will enhance barbecue season and add interest to backyard gatherings this summer.
Trend Themes
1. Spice-based Briquets for Grilling - Creating more variations of spice-based briquets that appeal to diverse palates can disrupt the traditional charcoal grilling market and generate more interest.
2. Flavored Grill Products - Innovating new flavored products for grilling, such as pellets and flavor boosters, can make barbecuing a more immersive and enjoyable experience for consumers.
3. Sensory Marketing for Grilling - Utilizing sensory marketing tactics, such as emphasizing the aroma and flavors of the briquets, can create a more engaging and memorable grilling experience for consumers.
Industry Implications
1. Outdoor Cooking Industry - Partnering with outdoor cooking companies to incorporate the new spice-based briquets and other flavored grilling products can generate more revenue and interest in the industry.
2. Food and Beverage Industry - Collaborating with food and beverage companies to create recipes and meal ideas that incorporate the new spice-based briquets will appeal to consumers and create a new market for related products.
3. Home and Garden Industry - Creating aesthetically pleasing charcoal grills and BBQ accessories can align with the sensory experience of grilling and enhance the overall outdoor cooking experience for consumers.
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