Kingsford is Offering a Range of Products for Year-Round Grilling
Michael Hemsworth — November 26, 2020 — Lifestyle
References: kingsford & progressivegrocer
Kingsford Products Co. has announced a new direct-to-consumer (D2C) offering for avid barbecuers that will keep them grilling year-round without the need to track down products in-store. The brand will be providing consumers with access to the Kingsford's Pallet Present that is priced at $400 and includes either 48 16 pound bags of its Original Charcoal or 56 20 pound bags of its Pellets Classic Blend. The pallet of product comes wrapped in a weatherproof cover to allow for convenient storage outside.
Associate Marketing Director at Kingsford Products Co. Rachel Shahvar spoke on the inspiration behind the new product offering saying, "Kingsford grilling is a four-seasons lifestyle. Our fans have spoken, and we listened — they want a better way to get more of the charcoal and pellets they love, and we obliged."
Associate Marketing Director at Kingsford Products Co. Rachel Shahvar spoke on the inspiration behind the new product offering saying, "Kingsford grilling is a four-seasons lifestyle. Our fans have spoken, and we listened — they want a better way to get more of the charcoal and pellets they love, and we obliged."
Trend Themes
1. Direct-to-consumer Grilling Fuel Deliveries - The D2C model for grilling fuel deliveries offers convenience and ensures year-round access for customers.
2. Pallet Present - The Pallet Present provides consumers with a bulk supply of grilling fuel, allowing for convenient storage and cost savings.
3. Four-seasons Grilling Lifestyle - The demand for year-round grilling experiences has created a market opportunity for brands to offer specialized products and services to meet customer needs.
Industry Implications
1. Outdoor Cooking Supplies - The outdoor cooking supplies industry can leverage D2C grilling fuel deliveries to offer customers a convenient and hassle-free supply chain.
2. E-commerce and Delivery Services - The e-commerce and delivery services industry can capitalize on the trend of D2C grilling fuel deliveries by providing seamless logistics and order fulfillment solutions.
3. Home and Outdoor Living - The home and outdoor living industry can tap into the four-seasons grilling lifestyle trend by creating innovative products and accessories that enhance the grilling experience.
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