The Branding for Parra Chocolate Features Bold Rainbow Hues
Rebecca Byers — February 18, 2016 — Lifestyle
References: retaildesignblog.net
Parra Chocolate is an Israeli confectionery brand boasting vibrant kaleidoscopic candy bar packaging that is sure to stand out on store shelves. The dynamic designs were created for the popular brand by Shake Design, who opted for a rainbow-inspired assortment of packaging that also includes the brand's signature red emblem.
As "parra" translate to "cow," the print campaign features high resolution images of the colorfully patterned candy bar wrappers folded Origami-style into cows. The colorful campaign is aptly titled 'Origamoo,' and customers can also participate by folding their own wrappers after use. In order to create the dynamic patterns featured on the candy bar packaging designs, the team behind the designs used the HP SmartStream Mosaic software.
As "parra" translate to "cow," the print campaign features high resolution images of the colorfully patterned candy bar wrappers folded Origami-style into cows. The colorful campaign is aptly titled 'Origamoo,' and customers can also participate by folding their own wrappers after use. In order to create the dynamic patterns featured on the candy bar packaging designs, the team behind the designs used the HP SmartStream Mosaic software.
Trend Themes
1. Vibrant Candy Bar Packaging - The use of vibrant and kaleidoscopic designs on candy bar packaging creates opportunities for brands to capture consumer attention and differentiate their products.
2. Origami-inspired Marketing Campaigns - Incorporating origami-style folded wrappers into marketing campaigns offers an interactive and engaging experience for customers, providing an opportunity to strengthen brand loyalty.
3. Dynamic Pattern Generation Software - The utilization of software like HP SmartStream Mosaic enables the creation of dynamic and unique patterns, opening doors for customized and personalized packaging designs.
Industry Implications
1. Confectionery - The confectionery industry can leverage vibrant candy bar packaging trends to attract customers with visually appealing and distinctive products.
2. Marketing and Advertising - The marketing and advertising industry can explore origami-inspired campaigns as a way to enhance brand engagement and create memorable experiences for consumers.
3. Software Development - Software development companies like HP can capitalize on the demand for dynamic pattern generation software, providing innovative solutions for packaging design customization.
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