Makomas Makes Drinks Based Off of Traditional African Recipes
Laura McQuarrie — September 3, 2019 — Lifestyle
Makomas makes a variety of juices and teas inspired by traditional African recipes, offering modern pre-packaged products like baobab beverages that are healthy and refreshing. The brand favors the use of sustainably grown ingredients and recipes that are free from added sugar, artificial colors or preservatives.
Some of the flavorful baobab beverages crafted by the brand include varieties like the antioxidant-rich Baobab Acai, Baobab Cashew Fruit and Baobab Guava, each of which is uniquely flavorful and packed with health benefits. The beverages are made with a base of filtered water, concentrated organic apple juice and the fruit juices and purees required to form each flavor.
Makomas is passionate about sharing a portion of the proceeds from every sale to women in West Africa to support and expand sustainable farming practices.
Some of the flavorful baobab beverages crafted by the brand include varieties like the antioxidant-rich Baobab Acai, Baobab Cashew Fruit and Baobab Guava, each of which is uniquely flavorful and packed with health benefits. The beverages are made with a base of filtered water, concentrated organic apple juice and the fruit juices and purees required to form each flavor.
Makomas is passionate about sharing a portion of the proceeds from every sale to women in West Africa to support and expand sustainable farming practices.
Trend Themes
1. Healthy Beverages - Opportunity for creating innovative and healthy beverage options inspired by traditional African recipes, using sustainably grown ingredients and free from added sugar and artificial colors.
2. Baobab Superfood - Opportunity to capitalize on the growing popularity of baobab as a superfood ingredient and create baobab-based beverages that are flavorful and packed with health benefits.
3. Sustainable Farming Practices - Opportunity to support and expand sustainable farming practices in West Africa by partnering with local farmers and investing in the production of organic ingredients for beverages.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to diversify their product offerings and cater to health-conscious consumers by incorporating traditional African recipes and sustainably grown ingredients in their beverages.
2. Superfood Industry - Opportunity for the superfood industry to explore and promote baobab as a key ingredient in creating healthy and refreshing beverages with unique flavors.
3. Agriculture Industry - Opportunity for the agriculture industry to support sustainable farming practices and invest in the production of organic ingredients for the beverage market, particularly in West Africa.
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