Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Tree Bark Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

Bayjoo Uses Mauby Bark to Craft Flavorful Fermented Drinks

— July 22, 2023 — Lifestyle
In a sea of canned drinks, Bayjoo stands out as a tree bark brew, a traditional Caribbean fermented beverage made with mauby bark called mabí. The brand's lineup of 12-ounce offerings differ slightly from the way this drink is traditionally produced since Bayjoo uses zero sugar and monk fruit as an alternative sweetener instead. Organic spices, herbs and flowers form flavors like Citrus-Y, Herbal Trip and Childhood Bliss.

The rise of kombucha sparked a growing interest in fermented beverages, leading consumers to explore a diverse array of traditional drinks from various cultures worldwide. Beverages like Mexico's tepache, Korea's makgeolli and mabí from the Caribbean are now gaining popularity as consumers seek out unique and flavorful options that not only offer refreshment but also boast potential health benefits from the fermentation process.
Trend Themes
1. Rise of Fermented Beverages - As consumers show a growing interest in fermented beverages, there is an opportunity to explore traditional drinks from diverse cultures and offer unique and flavorful options.
2. Exploration of Traditional Drinks - Consumers are seeking out traditional beverages like Mexico's tepache, Korea's makgeolli, and mabí from the Caribbean, creating a market for unique and culturally rich refreshment options.
3. Health Benefits of Fermentation - The fermentation process of beverages like mauby bark brew offers potential health benefits, providing an opportunity for brands to promote the inherent advantages of these drinks.
Industry Implications
1. Beverage Industry - The rise of fermented beverages opens up new opportunities for the beverage industry to introduce unique and culturally diverse options to consumers.
2. Cultural Heritage Industry - The growing popularity of traditional drinks highlights the potential for the cultural heritage industry to promote and preserve the cultural significance of beverages like mauby bark brew.
3. Alternative Sweeteners Industry - Bayjoo's use of zero sugar and monk fruit as an alternative sweetener in tree bark brews presents an opportunity for the alternative sweeteners industry to cater to health-conscious consumers seeking flavorful options.
5.8
Score
Popularity
Activity
Freshness