Atlético Mineiro Lets Fans Authenticate Jerseys with NFC Tech
Laura McQuarrie — January 12, 2022 — Marketing
References: nfcw
Brazilian football club Atlético Mineiro is giving fans the chance to get their hands on Manto da Massa 113 collectible jerseys, which can be authenticated with NFC technology to unlock digital content. The special edition jerseys provide access to match highlights and exclusive discounts, plus fans can prove that they own the collectible item.
The club’s head of innovation, Felipe Ribbe de Vasconcellos, told FBIN, "With the NFC tag we wanted not only to allow fans to verify the authenticity of the jerseys and register their jerseys on their names, but also make the jersey a new communication channel with fans." By scanning the tag on the jersey, fans get to connect with exclusive content and snag official products from the club and its partners.
The club’s head of innovation, Felipe Ribbe de Vasconcellos, told FBIN, "With the NFC tag we wanted not only to allow fans to verify the authenticity of the jerseys and register their jerseys on their names, but also make the jersey a new communication channel with fans." By scanning the tag on the jersey, fans get to connect with exclusive content and snag official products from the club and its partners.
Trend Themes
1. Nfc-enabled Collectibles - Opportunity for businesses to authenticate their branded products with NFC technology to enhance fan experience and facilitate consumer engagement.
2. Connected Apparel - Opportunity for businesses to create interactive apparel that connects with consumers via NFC technology to unlock digital content and offers exclusive discounts.
3. Smart Merchandising - Opportunity for businesses to explore the potential of NFC-enabled merchandise to increase revenue and create new communication channels with fans and customers.
Industry Implications
1. Sports Apparel - Potential for sports apparel brands to use NFC technology to create collectible jerseys that authenticate and offer exclusive content to consumers.
2. Fashion - Opportunity for fashion brands to incorporate NFC technology in their products for authentication and to provide consumers with access to exclusive content.
3. Retail - Potential for retailers to adopt NFC-enabled merchandise to enhance the consumer shopping experience by unlocking digital content and providing special promotions.
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