Kérastase Chroma Absolu Supports & Strengthens from Inside Out
Laura McQuarrie — February 21, 2022 — Fashion
References: kerastase & ellecanada
Kérastase Chroma Absolu is a range that introduces consumers to a new generation of hair care thanks to science-backed formulas that support and strengthen the integrity of hair fibers from the inside out. The revolutionary color care line consists of protective shampoos and a trio of priming products launched with the pro-stylist-approved line that's salon exclusive.
One of the star ingredients in the formulas is antioxidant-packed centella asiatica, which lends its numerous benefits to hair for the purposes of nourishing, fortifying and boosting shine. The luxe hair care products provide a soothing sensory experience thanks to the indulgent scents of neroli, cardamom, orange blossom and sandalwood.
Knowing that the needs of every hair type and texture are different, the brand created products that can be mixed and matched to create a custom care protocol.
One of the star ingredients in the formulas is antioxidant-packed centella asiatica, which lends its numerous benefits to hair for the purposes of nourishing, fortifying and boosting shine. The luxe hair care products provide a soothing sensory experience thanks to the indulgent scents of neroli, cardamom, orange blossom and sandalwood.
Knowing that the needs of every hair type and texture are different, the brand created products that can be mixed and matched to create a custom care protocol.
Trend Themes
1. Science-backed Hair Care - Science-backed formulas that support and strengthen the integrity of hair fibers from the inside out are trending in the beauty industry, creating opportunities for innovation in ingredient sourcing and processing.
2. Nourishing Hair Care - Hair care products that focus on nourishing and fortifying hair with natural ingredients like centella asiatica are on the rise, offering new opportunities for botanical research and sustainable ingredient sourcing.
3. Custom Hair Care - Customizable hair care protocols are becoming more popular as consumers seek personalized solutions, presenting an opportunity for technology integration and data analysis.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is where the next-gen color care trend is most evident, with opportunities for innovation in ingredient sourcing, formulation, and product customization.
2. Botanical Extracts - Botanical extracts like centella asiatica, which offer a range of benefits for hair and scalp health, are gaining popularity in the beauty industry, creating opportunities for botanical ingredient suppliers and sustainable agriculture.
3. Tech and Data-driven Personalization - Technology and data-driven personalization in the beauty industry are growing trends, offering opportunities for innovation in machine learning, predictive analytics, and personalized recommendations.
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